As high-speed digital color inkjet continues to take over the industry many printers need to understand the opportunity with current customers and find a way to invest in this technology. The answer is not throwing money at a new press and trying to fill the press with new work. The answer is to look at your existing work and see if that translates to this type of platform.
The problem with the industry today is that many try to buy their way into the market instead of investing in the clients first and making it work with current production equipment until they have a need for the new equipment.
The white paper gives some additional information on the opportunity in high-speed color inkjet and how they can break into this market.
Source: My Print Resource