When used effectively, door hangers serve as an effective and inexpensive advertising method. Businesses too often overlook door hanger advertising these days, and the fact that they are seen less often makes them stand out and become even more effective when used in the right situations.
We’ve put together a list of 4 ways to effectively use door hangers.
1. Keep it simple
One of the great things about door hangers is that it puts your message immediately in front of your potential customer, rather than, say, buried within a stack of mail.
However, because of this immediacy, you only have a brief time to grab attention and convey your message. So you want your door hanger art to be bold but simple.
After all, you don’t need to put all the information about your business on the door hanger, you just want to use it to let your customer know where they can find more information. That may mean they come into your store, or it may mean that they visit a website.
2. Enables offline tracking
Speaking of sending customers to your website, if this is your goal then door hangers present a great opportunity to track your offline marketing materials online.
The primary way you will do this is to use a unique website URL on your door hangers that you don’t use on any other marketing collateral. For a more in-depth look at how this works and how to set up your URLs, see our article on how to track print advertising online with Google Analytics.
3. An inexpensive but effective advertising option
We know that many local businesses are looking for ways to stretch their advertising budget as far as it can go. Door hangers are not only a relatively inexpensive option, they also are a great choice for many local businesses that need to reach potential customers right in their community. They literally put your message directly in front of your target audience.
4. You get in front of your customer
You may even run into situations that are even better than having your message awaiting your customer, you will be awaiting your customer. If you distribute the door hangers yourself, then you likely will occasionally find yourself face-to-face with your potential customer. In this case you’ll have a chance to succinctly explain your company and how you can help their business.