I have been down on the USPS recently because of the increases in postage costs and mismanagement of the entire operation. Today I’m going to applaud them for the this great promotion where they are giving you a upfront 2 percent postage discount on mail pieces that direct customers to a highly personalized web page.
This would be the type of promotion I would bring to my clients as they could invest the 2 percent return on the postage back into a dynamic print piece. Below I have outlined some additional information on the promotion and how you can sign up. Check it out.
With mail personalization, businesses can send targeted messaging with dynamic content relevant to specific consumers’ wants and needs, which in turn can help boost response rates and profitability in cross-media campaigns.
During the Mail & Digital Personalization Promotion, business mailers can get an upfront 2 percent postage discount on eligible mailpieces that deliver relevant content that directs customers to a highly personalized web page.
Registration is March 15 to June 30, 2014
Get more info here: https://www.usps.com/business/promotions/mail-and-digital-personalization.htm