Today so many companies put out great content that it can be hard to wrap your arms around everything. I have always thought that USPS Delivers site has some of the best content on marketing and direct mail. Every time I look they have a new and exciting article.
The latest and greatest is a new article on measuring the impact of direct mail. They even include an ROI calculator for you to use. Smart!
Check it out here
RememberDirect mail is the perfect way to make a personalized connection with each of your customers.