Why Direct Mail Is Still a Viable Marketing Tactic

We’ve always known that Canada produces delicious food, from maple syrup to poutine, and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the […]

The Need For Variable Data Printing

The Need For Variable Data Printing As we all know variable data printing has exploded over the last 5 years and honestly I don’t see it stopping anytime soon. The main reason has been because of digital marketing and personalized offers. Individuals today expect offers and marketing materials to be personalized to them and their […]