Historic Juncture for the USPS and Mailers

The struggle between the USPS and bulk mailers is far from over and it seems that mailing reform needs to start sooner rather than later. The issue is the decrease of mailing and the increase of prices to cover many of the expenses and pensions for the USPS. Below we outlined some staggering numbers from […]

Mailing Issues? Time to give it a fresh look

As advocates of the print and mail industries I do have to agree with the below article that we need to show our customers how valuable mail can be in the marketing mix. The idea that mail can be used in new and different ways is important to helping the print industry grow and hopefully […]

Bill would end door-to-door mail for 15 million people

A House committee has approved a proposal that would end door-to-door mail delivery for millions of Americans in favor of communal or curbside boxes. The House Oversight and Government Reform Committee approved the measure on an 18-13 party-line vote Wednesday. The bill would direct the U.S. Postal Service to convert 15 million addresses over the […]

USPS Mail & Digital Personalization Promotion

I have been down on the USPS recently because of the increases in postage costs and mismanagement of the entire operation. Today I’m going to applaud them for the this great promotion where they are giving you a upfront 2 percent postage discount on mail pieces that direct customers to a highly personalized web page. […]

A Catalog Strategy to Offset the USPS Rate Hike

Many fear that with the recent 5.9 postage increase across all mailing types will likely force the majority of catalog mailers to slash circulation. The issue is many catalog mailers see the best ROI from mailed catalogs versus digital channels like email. In the below article the writer outlines how catalog mailers can redesign their […]

Why the Sky Isn't Falling for Direct Mailers

I came across this article over the weekend and to be quite honest I have to agree that we as direct mailers need to start looking at the other side of the coin. The writer outlines how direct marketing consultant and mailer Craig Simpson remains bullish on direct mail. He recently wrote, with author Dan […]

More evidence the USPS needs reform-Records Loss of $354 Million in First Quarter

Well well well an all to familiar site for the United States Postal Service ……losing money. Over the past few weeks we have been particularly hard on the USPS and rightfully so. Reform needs to happen quickly and they need to find a way to get out of the red. The issue is that this […]