Printing. Broader Than You Think!

By Gerry Mulvaney, European Sales Manager, Landa Digital Printing Eleven days in May and June gave me insight into a number of different print businesses that I do not normally encounter in my daily life as a Landa Business Manager. My many years in offset lithography has given me significant insight into commercial printing, but […]

Graph Expo 16

RESTON, Va. — June 9, 2016 — It all comes together for marketing pros, creatives and print buyers at Graph Expo 16, coming Sept. 25-28, 2016, to the Orange County Convention Center in Orlando, Fla., where the graphic communications industry’s latest business building tools, technologies and techniques will be on display. “Business models in the […]

Direct mail is on the rise again

Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products. The news outlets even declared direct mail dead. Only a few short years later, direct mail is on the rise again. As a company […]

Printing Me

        Once you read this article – the title “Printing Me” might not sound so ridiculous.  3D Printing is getting closer than ever before when it comes to printing YOU. In A state-of-the-art clean room, a scientist clad in a full-body containment suit, a hair net and blue gloves is preparing some […]

Why junk mail is effective

You may hate junk mail, but research says it works anyways. People may pass by billboards with their heads pointed elsewhere, click through video ads with mild annoyance and hit the mute button during TV commercials. But they still enjoy reading business-fueled snail mail. Direct mail evokes more emotion and remains one of the best ways to target local […]

A Steamroller Letterpress?

Here is a throwback Thursday for you. Now this is awesome. This is seriously a 7 ton steamroller letterpress! This machine can put some INKONDAPAPER.  Below are some pictures and I would highly encourage you to take a look at the article to learn more about the entire process. Source: Gizmodo

Choose Print!

I agree print is wonderfully tactile. It does something to our brain that a screen just can’t replicate. More and more marketing departments and companies are moving back to utilizing print because of that emotional feel that we get from a printed piece. Honestly I don’t know how to explain it and maybe it’s different for […]