"Print Drives America" On the Road

New York – Printing Industries Alliance has announced that Marty Maloney their Executive Vice President is taking his presentation “Print Drives America” on the road. The presentation clearly positions and proves that Print is the dominant media! The presentation made its debut in a 50th floor CitiGroup meeting room in Long Island City last month. […]

Pass the Word: Print Drives America

Printing is far bigger and much more influential than many people give it credit for. It’s time to correct the perception. It probably will come as no surprise to hear that the perception of printing is far below where it should be. The reality, however, is that print is dominant among the media. That’s a […]

Print's not dead

We’ve heard it said many times: Print is dead. But startups are questioning this idea. “It’s just like in retail [where] people are saying stores are dead,” said Ethan Song, co-founder of menswear startup Frank & Oak. “[Stores] used to be the main thing, and they’re not anymore. But they’re still very impactful.” Frank & […]

Print plays an important role in multi-channel marketing

Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel marketing world. This study provides strategy and business development support to help vendors, print service providers, […]

Paper Beats Digital In Many Ways

There’s good news for printers and paper companies. Despite the enormous migration to electronic media,  neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains. In the last decade, every marketer as been engaged in some kind of “print to digital” transformation. Glossy brochures, direct mail pieces, bulky manuals, […]

Print Plays an Increasingly Important Role in a Multi-channel World

Source: InfoTrends Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel world. This study provides strategy and business development support to help vendors, print service providers, […]

Attention-Grabbing Direct Mail

This was a really good article I came across especially if you are looking for ways to improve response for your direct mail programs. Have a look and as always we love to hear your comments. Attention-Grabbing Direct Mail Think back to past decades. Everything was oversized. MC Hammer was famous for his big pants. […]

Do you believe this?

WHY THE PRINTED BOOK WILL LAST ANOTHER 500 YEARS It’s always an intellectual mistake to assume that the thing you love the most might be the exception. I remember listening to a public-radio conversation a few years ago in which two people debated the necessity and romance of record stores (a very large and storied […]