Bridge the Gap Between Print and Digital

Which is better for a textbook? Print or digital? In most cases, schools and universities are still using print books for courses—though iPads, laptops, and digital resources have become significantly more common in the classroom in the past 10 years. Some studies have indicated that reading in print leads to better recall and superior performance […]

The Impact of Direct Mail

Today so many companies put out great content that it can be hard to wrap your arms around everything. I have always thought that USPS Delivers site has some of the best content on marketing and direct mail. Every time I look they have a new and exciting article. The latest and greatest is a […]

Ikea Wants You to Pee on This Ad

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, […]

Why Marketers Can’t Count Out Printed Magazines in 2018

The following article was originally published by Publishing Executive. To read more of their content, subscribe to their newsletter, Reboot. Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception media buyers have of print as a […]

Keeping Color Consistent

Color is a very important part of branding. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. There is a significant amount of thought and time that’s put into choosing the right brand color. Keeping that color consistent across both digital and print is […]

I Bet You Bought A Mother's Day Card

Seriously – I bet you bought a Mother’s Day card.  The majority of you, statistics show, bought more than 2.  According to the Greeting Card Association, about 133 Million Mother’s Day cards are sold each year.  The average per consumer, 2.8 Mother’s Day cards.  That’s a WHOLE LOTTA paper, ink, glitter, lace, and UV coating!  The greeting […]

Two Sides Celebrates Earth Day

CHICAGO — April 22, 2016 — Two Sides North America celebrates Earth Day (April 22, 2016) with the release of an engaging new infographic that illustrates key facts about how paper is made. Busting Myths About How Paper Is Made Designed to bust myths about paper production, and about other forest products, the new infographic […]