How to Measure ROI From a Printed Marketing Campaign

The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media insights and many more online tracking tools encourage us to use digital advertising and inbound marketing strategies to attract and convert customers. However, with the growing use of digital advertising, print […]

Why No One Talks About Print Marketing Anymore

Tell me if you’ve heard this before. Print marketing is dead. Customers don’t respond to it anymore. It’s too expensive. You can’t personalise it. It’s a thing of the past, and if you’re still doing print marketing, you’re living in the Stone Age. I’m sure you have. It’s a common misconception that print marketing is […]

Why No One Talks About Print Marketing Anymore

This article hits the nail on the head with the way it outlines how certain people look and think about print marketing today. Print is Dead. Print is to expensive. Customers don’t respond to it anymore. You can’t personalize it. Digital is the wave of the future and print is a thing of the past. […]