Postal Service to Debut Digital Mail

Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces. In an attempt to cross over into the realm of digital marketing channels, the U.S. Postal Service will introduce an email preview of what’s in people’s mailboxes in New York this fall. Called […]

Americans crazy about mail, but can't say why

Great article that Noah Klueppel passed along to us this morning on Twitter. I find it pretty hilarious just by reading the name of the article Americans crazy about mail, but can’t say why. Its interesting read and hear that people would miss getting their mail, but they can’t explain why. I think I know […]

Does postal increases signal the demise of direct mail?

Interesting how the Postal Regulatory Commission (PRC) handing down a decision approving the U.S. Postal Service’s full 4.3% request for an¬†exigent rate hike¬†on Standard Mail on Christmas Eve. Because of this decision many did not see the increase till after the holidays. The concern by many is that this increase will force many marketers to […]

Postal Reform Hits a Snag

By: Al Urbanski No discussion of the Postal Reform Act (PRA) took place at today’s meeting of the Senate’s Homeland Security & Governmental Affairs Committee, complicating Chairman Tom Carper’s original mission to pass legislation this year. Carper (D-DE) said the bill would be discussed at the committee’s November 20 meeting instead, giving Ranking Member Tom […]