Attention-Grabbing Direct Mail

This was a really good article I came across especially if you are looking for ways to improve response for your direct mail programs. Have a look and as always we love to hear your comments. Attention-Grabbing Direct Mail Think back to past decades. Everything was oversized. MC Hammer was famous for his big pants. […]

When Personalization Goes Wrong

Personalization is becoming more and more common in print communications from direct mail to letter packages. Many companies are able to produce dynamic mailers that switch out information, images, content and offers based on the individual they are targeting. The issue that arises when getting into these personalized campaigns is matching the correct data with […]