The Impact of Direct Mail

Today so many companies put out great content that it can be hard to wrap your arms around everything. I have always thought that USPS Delivers site has some of the best content on marketing and direct mail. Every time I look they have a new and exciting article. The latest and greatest is a […]

4 Reasons to Use Direct Mail

When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” It’s undeniable that technology has changed the […]

Keeping Color Consistent

Color is a very important part of branding. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. There is a significant amount of thought and time that’s put into choosing the right brand color. Keeping that color consistent across both digital and print is […]

Direct mail is on the rise again

Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products. The news outlets even declared direct mail dead. Only a few short years later, direct mail is on the rise again. As a company […]

Direct Mail Lives

I’ve said it before: Print is not dead. In fact, as one of the tactics in your content marketing arsenal, direct mail can be more effective for certain audiences than email. Gasp! I know what you’re probably thinking, “It’s a digital-marketing world, sister. Catch up.” Well, listen, no one is suggesting that you should shift […]

Why Direct Mail Gets Opened More

Do friends and relatives still send your holiday card by mail? Or do they instead dash off an email, or post a message on Facebook to everyone at once? Only one of those greetings offers the more personal touch and is most likely to be opened and read. We’ve previously discussed why direct mail still […]

Direct Mail Reborn?

B2B Marketers Integrate More Physical Mail With Digital Channels Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing better response rates to mail pieces, and leveraging it with other channels and […]

Top 50 Mailers of 2015

We present Target Magazine’s Top 50 Mailers of 2015. This shows the top mailers in the United States and obviously gives us some new targets on our prospect lists. Top 50 Mailers and Emailers of 2015 The “Top 50” ranks the top mailers by the mail received at WMW! List providers (where available) were provided by […]