Keeping Color Consistent

Color is a very important part of branding. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. There is a significant amount of thought and time that’s put into choosing the right brand color. Keeping that color consistent across both digital and print is […]

Print Trumps Digital in Attention?

There are few good things to say about printed media these days. It’s wasteful, inefficient, static, expensive to create and distribute. That’s why it’s all going digital. But apart from a nostalgic affinity (“I like the feel of a newspaper, it’s what I have always done”), there is a huge advantage that print has over […]