This is really cool. The power of print and digital!
Quad/Graphics has announced the inclusion of its Quad Virtual Reality (QVR) Viewer in select copies of the 2016 Sports Illustrated swimsuit issue that provides an all-access viewing experience of the magazine’s first-ever virtual reality videos. The QVR Viewer appears in about 500,000 special newsstand versions of the swimsuit issue.
Learn more about the SI Swimsuit VR experience here: http://www.engadget.com/2016/02/15/sports-illustrated-virtual-reality-swimsuit-issue/