I came across this article over the weekend and to be quite honest I have to agree that we as direct mailers need to start looking at the other side of the coin. The writer outlines how direct marketing consultant and mailer Craig Simpson remains bullish on direct mail. He recently wrote, with author Dan S. Kennedy, The Direct Mail Solution: A Business Owner’s Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign.
Take a look at the article below and Simpson will outline how digital marketing and direct mail need to work together along with why he things direct mail is making a come back.
If you have some thoughts, please do share them below.
Source: Direct Marketing News