All Hail Snail Mail

Direct mail gets a bad rap. As the majority of marketing and patient communication has moved online, snail mail makes even telephonic campaigns look positively revolutionary. But sometimes traditional methods still work the best. In fact, one study found that three-quarters of people opened direct mail, while 63% read it. Compared to average email open and […]

A Beginner's Guide: The Press Check

Printing is a completely different imaging process than proofing. As a result, it is not always possible for the presswork to perfectly “match” the proof. Unfortunately, there is no objective, practical, way of defining what is an acceptable variation from the proof that still constitutes an acceptable pressrun. The role of the press check is […]