The thinking behind a food franchise is that a meal in one location should be identical to that same chain in a different location. At Dunkin’ Donuts, then, a cup of coffee is a cup of coffee is a cup of coffee. You order. Robotic employees pour it in a cup and hand it to…Continue reading The Joy of Work
For Erik Spiekermann, it came down to the color of black and a kiss of type. He had already finished designing a book for Louis Rossetto, one of the founders of Wired magazine and a long-time friend. During that time, he’d also been perfecting a new method of modern letterpress printing with a small team of colleagues…Continue reading Making a Deep Impression by Marrying New to Old
The US Postal Service is asking for the largest postal increase jump on stamps in its history. Facing pressure from the Trump administration to address a revenue shortfall, the Postal Service on Wednesday proposed raising the price of 1-oz. letters from 50 cents to 55 cents, which would be a record nominal increase if approved. The price of…Continue reading USPS seeks record postal increase to bolster falling revenues
Brian and I had the opportunity to visit Print 18 yesterday and learn more about all the new equipment and technology. The printing industry has made several large changes over the past 30 years. The industry as a whole is continues to change rapidly. As we move from “Print isn’t Dead” to “The future is…Continue reading Print 18
Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success. Take Heinz as an example. Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success.…Continue reading Hidden in Plain Sight: How to Choose Your Brand’s Colors
FM, AM, XM, Hybrid, Staccato, Segundo, stochastic, conventional, 200 lpi, 175 lpi, 20 micron, 10 micron, first order, second order; what is the difference between stochastic printing vs. conventional printing? NOTE: Screening is the process after rasterizing PDF files in the RIP (raster image processor) during prepress. Halftone screening is done through software and creates very small dots,…Continue reading Stochastic Printing vs. Conventional Printing
Most of us are familiar with 4 color process, the standard CMYK that drives most of the “full color” print found within our industry. You may have even heard of 8 color printing commonly used in Epson printers for proofing. This process utilizes CMYK and a Light version of CMYK to create a wider gamut. …Continue reading 6 Color Process Printing?
In just a few short weeks, Print18 opens in one of our favorite locations. If you have not yet registered, now is the time. This yearly event is here to help GROW your knowledge and your business. With over 75 education sessions and hundreds of exhibitors, this event continually brings the latest and greatest of…Continue reading Are you ready for Print18?
Headlines continue to focus on the death and disruption of traditional industries. Netflix and Hulu have already disrupted the TV industry but many experts predict the future will be a blend of the old (linear) and new (addressable/OTT). Publishing is the latest industry to make headlines with the news this week that The New York Daily News,…Continue reading The key to unlocking print’s future
Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more companies evaluating their ad spend and marketing budgets, many believed they should gravitate to advertising tactics like virtual…Continue reading An Appreciation For An Old Friend: Direct Mail