4 Reasons to Use Direct Mail

When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” It’s undeniable that technology has changed the […]

Ikea Wants You to Pee on This Ad

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, […]

Why Marketers Can’t Count Out Printed Magazines in 2018

The following article was originally published by Publishing Executive. To read more of their content, subscribe to their newsletter, Reboot. Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception media buyers have of print as a […]