PAPER FOR BOOKS IS GETTING HARDER TO COME BY

With gift-giving season approaching, booksellers are gearing up for seeing more traffic through their doors and at the registers. But this year, more than any year in recent memory, booksellers are increasingly worried about whether there will be enough copies of the biggest titles. Some of the hottest picture books of the season, including We Don’t […]

Print and Digital Ads Influence

LIVONIA, Mich.–(BUSINESS WIRE)–Nov 1, 2018–Valassis, a leader in activating consumers through intelligent media delivery, today announced results of a new study, examining consumer behavior when it comes to entertainment and travel. Based on responses of over 1,700 consumers, Valassis uncovered several factors impacting consumers’ planning and purchasing decisions for various activities, including movies, concerts, sporting […]

Pantone creates the world’s most unignorable color

What do you do if you want to really draw attention to a campaign? If you’re United Way – a Canadian network of non-profits that work locally to raise funds and improve lives in their communities – you rope in Pantone to use a bit of color theory and create a new hue that can’t be ignored. 12 colors […]

Quad Graphics to Acquire LSC Communications in All-Stock Transaction

Business Combination Creates Highly Efficient Print Platform to Fuel Quad’s 3.0 Transformation and Strengthen the Role of Print in a Multichannel Media World Quad/Graphics, Inc. QUAD, +3.58% (“Quad/Graphics” or “Quad”), a leading marketing solutions provider, and LSC Communications, Inc. LKSD, +4.69%(“LSC Communications”), a leader in print and digital media solutions, today announced that their boards of directors have approved a […]

Making a Deep Impression by Marrying New to Old

For Erik Spiekermann, it came down to the color of black and a kiss of type. He had already finished designing a book for Louis Rossetto, one of the founders of Wired magazine and a long-time friend. During that time, he’d also been perfecting a new method of modern letterpress printing with a small team of colleagues […]

USPS seeks record postal increase to bolster falling revenues

The US Postal Service is asking for the largest postal increase jump on stamps in its history. Facing pressure from the Trump administration to address a revenue shortfall, the Postal Service on Wednesday proposed raising the price of 1-oz. letters from 50 cents to 55 cents, which would be a record nominal increase if approved. The price of […]

Hidden in Plain Sight: How to Choose Your Brand’s Colors

Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success. Take Heinz as an example. Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success. […]

Stochastic Printing vs. Conventional Printing

FM, AM, XM, Hybrid, Staccato, Segundo, stochastic, conventional, 200 lpi, 175 lpi, 20 micron, 10 micron, first order, second order; what is the difference between stochastic printing vs. conventional printing? NOTE: Screening is the process after rasterizing PDF files in the RIP (raster image processor) during prepress. Halftone screening is done through software and creates very small dots, […]