Making a Deep Impression by Marrying New to Old

For Erik Spiekermann, it came down to the color of black and a kiss of type. He had already finished designing a book for Louis Rossetto, one of the founders of Wired magazine and a long-time friend. During that time, he’d also been perfecting a new method of modern letterpress printing with a small team of colleagues…Continue reading Making a Deep Impression by Marrying New to Old

USPS seeks record postal increase to bolster falling revenues

The US Postal Service is asking for the largest postal increase jump on stamps in its history. Facing pressure from the Trump administration to address a revenue shortfall, the Postal Service on Wednesday proposed raising the price of 1-oz. letters from 50 cents to 55 cents, which would be a record nominal increase if approved. The price of…Continue reading USPS seeks record postal increase to bolster falling revenues

Print 18

Brian and I had the opportunity to visit Print 18 yesterday and learn more about all the new equipment and technology.  The printing industry has made several large changes over the past 30 years.  The industry as a whole is continues to change rapidly. As we move from “Print isn’t Dead” to “The future is…Continue reading Print 18

Hidden in Plain Sight: How to Choose Your Brand’s Colors

Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success. Take Heinz as an example. Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success.…Continue reading Hidden in Plain Sight: How to Choose Your Brand’s Colors

Stochastic Printing vs. Conventional Printing

FM, AM, XM, Hybrid, Staccato, Segundo, stochastic, conventional, 200 lpi, 175 lpi, 20 micron, 10 micron, first order, second order; what is the difference between stochastic printing vs. conventional printing? NOTE: Screening is the process after rasterizing PDF files in the RIP (raster image processor) during prepress. Halftone screening is done through software and creates very small dots,…Continue reading Stochastic Printing vs. Conventional Printing

The key to unlocking print’s future

Headlines continue to focus on the death and disruption of traditional industries. Netflix and Hulu have already disrupted the TV industry but many experts predict the future will be a blend of the old (linear) and new (addressable/OTT). Publishing is the latest industry to make headlines with the news this week that The New York Daily News,…Continue reading The key to unlocking print’s future