No direct mail is not dead, like I said in my post from yesterday everyone likes to proclaim that something in print is dead when they don’t find it useful or relevant anymore. Interesting fact I learned reading the below article, a study done by the Direct Marketing Association found that the response rate for direct mail to an existing customer averages 3.4 percent, compared to 0.12 percent for email. Also if your marketing to seniors only 45 percent of seniors have internet service currently, so you could be missing out on 50 percent of your target audience.
The article below talks more about how you can make your next direct marketing campaign with PRINT a success.
Source: The Huffington Post