If you don’t know what a QR code is by now, you must have been living under a rock. They are everywhere. I have seen them on bus stops, business cards, posters, banners, T-Shirts – anything print can get a QR code – even promotional print items!
For those who need a definition, google states a QR code as:
A machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.
“they were the first retailer here to offer QR codes in their advertising”
Pretty basic definition – and if you need a picture –
Now that you have the definition of QR code down, let me show a few GREAT examples of ways people have used QR codes to stand out – even amongst other QR Codes. These QR “tricks” are sure to grab attention and get your readers interacting.
NIghtshade actually integrated the qr code in their “beaker” design
Or how about laser diecutting your qr code out?
How about a double QR code? One to call and one to direct to your website?
Last one for they day – thats a TRUE letterpress QR code – very sleak and classy.
So as you can see, QR codes can be more than just a chunk of black dots ony our printed piece. Use them to your advantage, like these people have above, and you are sure to get your point across