I guess everything comes back to print is dead. Well I have a surprise for you. IKEA just married their PRINTED catalog, yes PRINTED catalog with a twist. Now you can download an app on your smartphone and to scan select pages from their new catalog anywhere in their home and the piece of furniture “appears” in the exact place in their home they want to try it out. You can read more about the app and how it works in this fastcompany article, but essentially, buyers can “test-drive” furniture right where they want to place it in their homes.
Now that is AWESOME. The best of both worlds and the ability to see how the furniture looks in your house. BRILLIANT!
Print DEAD? Not even close. Print RE-IMAGINED.
Source: TMR Direct