Digital printing has been helping to drive up ROI for flyers and brochures for years now. The issue in packaging and labels has been the overall cost and the quality. Today many companies are moving to digital printing for both packaging and labels, because of the ability to personalize for certain languages and different marketing campaigns.
In the article below they talk about how Coca-Cola used digital printing to drive social media interaction which in turn helped them improve sales throughout different markets.
As digital printing becomes more and more cost-effective and the quality improves I see the ability to personalize packaging and labels to the audience. According to Forbes.com, 61% of US consumers feel more positive about a brand when marketing messages are personalized.
Share your thoughts and feedback with us. Do you feel more positive about a brand when a message is personalized?
Source: What They Think