Jason recently posted on the Share A Coke campaign and how Coca Cola brought personalized labels into the market. By now I am sure you have had one with your either your name, or a great nickname on it. I wanted to share with you two videos recently passed around the internet. One is a great overview of the personalized labels coca cola is producing and the other is taking this ad campaign even further with personalized labels printed on demand.
A great overview of the Share a Coke campaign –
and here is a machine Coca Cola installed that will print personalized labels on demand –
We here at InkOnDaPaper love this ad campaign and couldn’t be happier to see print on demand in action out in the real world. We hope you enjoyed this look if you hadn’t seen it before.
Happy Monday Print-heads!
~Source: Share a Coke Campaign