Think Direct Mail Marketing Is Dead? Not For Millennials

The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means of marketing no longer work. In fact, the opposite is true, particularly when it comes to direct mail. Direct mail still resonates with every…Continue reading Think Direct Mail Marketing Is Dead? Not For Millennials

Print plays an important role in multi-channel marketing

Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel marketing world. This study provides strategy and business development support to help vendors, print service providers,…Continue reading Print plays an important role in multi-channel marketing

Print Plays an Increasingly Important Role in a Multi-channel World

Source: InfoTrends Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel world. This study provides strategy and business development support to help vendors, print service providers,…Continue reading Print Plays an Increasingly Important Role in a Multi-channel World

Why Direct Mail Is Still a Viable Marketing Tactic

We’ve always known that Canada produces delicious food, from maple syrup to poutine, and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the…Continue reading Why Direct Mail Is Still a Viable Marketing Tactic

Documobi FUSE shown at GRAPH EXPO 2015

Documobi is a next generation mobile company based in the UK & US. It is the only ‘Print to Mobile’ infrastructure specifically designed to digitally enable Print via mobile phones, tablets & wearables. We launched in January 2015. Documobi has launched its print-to-mobile technology documobiFuse at Graph Expo 2015, which is taking place in Chicago, USA this…Continue reading Documobi FUSE shown at GRAPH EXPO 2015

Trends in Cross-media and Variable Data

Trends in Cross-media and Variable Data Now, more than ever before, print, mobile, and web-based media go hand in hand. Marketers and brand owners are looking for providers who can fulfill marketing campaigns that cross multiple media forms to reach a now multi-channel audience. In September 2013, InfoTrends, in partnership with the North American Publishing…Continue reading Trends in Cross-media and Variable Data