We’re Only at the Beginning of the Personalization Revolution

Many consider the Coca-Cola’s ‘Share a Coke’ campaign in 2013 a watershed moment in branding, bringing the versatility of digital print into the mainstream. Since then, personalization has become increasingly widespread with more and more brands jumping on the bandwagon. But when will mass customization give way to a new era of personalization? Elisabeth Skoda […]

Inside the Pantone Color Factory – A Look Inside

Designers and artists all over the world use Pantone’s color factory produced guides to make sure their blue is actually blue. Like a Webster’s dictionary for color, Pantone guides are a standard against which anyone can check their own work. Just who is Pantone?  Pantone Inc. is a corporation headquartered in Carlstadt, New Jersey.[1] The company is best known […]

Guinness World Record Poster Printed

Germany based Verseidag seemee, a manufacturer of printable materials for the sign, digital and screen printing industries, announces the movie poster “Boss”, printed on Verseidag seemee mesh extra material, sets a new Guinness World Record. The fan club of the Bollywood star Akshay Kumar actualized the larger-than-life poster in association with the UK-based digital printer Macro Art to attend the […]