PAPER FOR BOOKS IS GETTING HARDER TO COME BY

With gift-giving season approaching, booksellers are gearing up for seeing more traffic through their doors and at the registers. But this year, more than any year in recent memory, booksellers are increasingly worried about whether there will be enough copies of the biggest titles. Some of the hottest picture books of the season, including We Don’t […]

Print 18

Brian and I had the opportunity to visit Print 18 yesterday and learn more about all the new equipment and technology.  The printing industry has made several large changes over the past 30 years.  The industry as a whole is continues to change rapidly. As we move from “Print isn’t Dead” to “The future is […]

We’re Only at the Beginning of the Personalization Revolution

Many consider the Coca-Cola’s ‘Share a Coke’ campaign in 2013 a watershed moment in branding, bringing the versatility of digital print into the mainstream. Since then, personalization has become increasingly widespread with more and more brands jumping on the bandwagon. But when will mass customization give way to a new era of personalization? Elisabeth Skoda […]