Print 18

Brian and I had the opportunity to visit Print 18 yesterday and learn more about all the new equipment and technology.  The printing industry has made several large changes over the past 30 years.  The industry as a whole is continues to change rapidly. As we move from “Print isn’t Dead” to “The future is […]

We’re Only at the Beginning of the Personalization Revolution

Many consider the Coca-Cola’s ‘Share a Coke’ campaign in 2013 a watershed moment in branding, bringing the versatility of digital print into the mainstream. Since then, personalization has become increasingly widespread with more and more brands jumping on the bandwagon. But when will mass customization give way to a new era of personalization? Elisabeth Skoda […]

Inside the Pantone Color Factory – A Look Inside

Designers and artists all over the world use Pantone’s color factory produced guides to make sure their blue is actually blue. Like a Webster’s dictionary for color, Pantone guides are a standard against which anyone can check their own work. Just who is Pantone?  Pantone Inc. is a corporation headquartered in Carlstadt, New Jersey.[1] The company is best known […]