Why Marketers Can’t Count Out Printed Magazines in 2018

The following article was originally published by Publishing Executive. To read more of their content, subscribe to their newsletter, Reboot. Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception media buyers have of print as a…Continue reading Why Marketers Can’t Count Out Printed Magazines in 2018

The History of the 8.5 x 11 – An Unfortunate Tale

The unfortunate size of office paper is why we double-space our documents. Picsfive/Shutterstock The dimensions of American office paper are standardized so thoroughly, they seem almost naturally occurring — something inherent in the idea of office paper (that is, until you go to Europe, where letter paper is longer and narrower). The 8.5″ x 11″…Continue reading The History of the 8.5 x 11 – An Unfortunate Tale

T-Shirt Printing Methods and Which One to Choose

Garment printing has gone a long way over the last two decades, just as digital printing has evolved into its own era. Today we’re certain that digital printing is revolutionizing the fashion and textile industry – which is reflected through innovative features such as printing on demand, fully customized material printing, 3D printing and even…Continue reading T-Shirt Printing Methods and Which One to Choose

A Beginner’s Guide: The Press Check

Printing is a completely different imaging process than proofing. As a result, it is not always possible for the presswork to perfectly “match” the proof. Unfortunately, there is no objective, practical, way of defining what is an acceptable variation from the proof that still constitutes an acceptable pressrun. The role of the press check is…Continue reading A Beginner’s Guide: The Press Check

8-Color Printing: What’s Hype and What’s Real?

As wide format digital production printing evolves, new technologies and paradigms are constantly being added to the continuous flow of new products. While just a few years ago, four-color printing was the only way to go wide format, today’s buyers are exposed to many color concepts and many different terminologies that are often used to…Continue reading 8-Color Printing: What’s Hype and What’s Real?