Bridge the Gap Between Print and Digital

Which is better for a textbook? Print or digital? In most cases, schools and universities are still using print books for courses—though iPads, laptops, and digital resources have become significantly more common in the classroom in the past 10 years. Some studies have indicated that reading in print leads to better recall and superior performance […]

Basic Guide to Digital Printing

More and more entrepreneurs are jumping in, so here is a guide to digital printing. Some are startups looking for a new business opportunity, but most are experienced sign professionals upgrading from vinyl graphics. Either way, there are important factors, and potential pitfalls that must be considered. Taking the plunge without thoughtful planning can complicate […]

Designing Large Format Graphics

Impressive exhibits all share one thing in common: stunning graphics that stand out on the show floor. Larger-than-life graphics are made possible thanks to large format printers that can create graphics on virtually any material. Whether you’re designing graphics for a banner stand, a fabric exhibit or a rigid hanging sign, large format trade show […]

The Power of Print Marketing

Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people […]

Why Marketers Can’t Count Out Printed Magazines in 2018

The following article was originally published by Publishing Executive. To read more of their content, subscribe to their newsletter, Reboot. Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception media buyers have of print as a […]