The key to unlocking print’s future

Headlines continue to focus on the death and disruption of traditional industries. Netflix and Hulu have already disrupted the TV industry but many experts predict the future will be a blend of the old (linear) and new (addressable/OTT). Publishing is the latest industry to make headlines with the news this week that The New York Daily News,…Continue reading The key to unlocking print’s future

Basic Guide to Digital Printing

More and more entrepreneurs are jumping in, so here is a guide to digital printing. Some are startups looking for a new business opportunity, but most are experienced sign professionals upgrading from vinyl graphics. Either way, there are important factors, and potential pitfalls that must be considered. Taking the plunge without thoughtful planning can complicate…Continue reading Basic Guide to Digital Printing

The Power of Print Marketing

Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people…Continue reading The Power of Print Marketing

What Designers can learn from Printers

This was to good not to share with our readers from Marina Poropat Joyce and Printing Impressions. Source: http://www.piworld.com/post/10-things-printers-can-teach-designers/ Designers are visual people and the best way to teach a visual person is to show them. Graphic designers are also curious people who generally like to see how things work. We all walk around with our…Continue reading What Designers can learn from Printers