Soy Ink: Myth vs. Reality

“Green” is rarely black and white. More often, it comes in multiple shades of gray. And in the case of one “green” product, those shades of gray come in every color of the rainbow. The demand for soy-based ink is rising as corporate sustainability moves into the mainstream. First developed by the newspaper industry in […]

The Role of Print Marketing in a Digital World

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. According to McKinsey, technology drives business value in four ways, by enhancing connectivity, automating manual tasks, […]

Printing. Broader Than You Think!

By Gerry Mulvaney, European Sales Manager, Landa Digital Printing Eleven days in May and June gave me insight into a number of different print businesses that I do not normally encounter in my daily life as a Landa Business Manager. My many years in offset lithography has given me significant insight into commercial printing, but […]

A quick lesson in Distortion Printing

Distortion Printing is a pretty cool trick if you haven’t seen it before.  Printing a flat substrate, then vacuum forming/molding the material to create the final product.  Since the image will be bent around an object it needs to be printed in a matter that allows for shrinkage and expansion in certain areas. Here’s a pretty cool […]

I Bet You Bought A Mother's Day Card

Seriously – I bet you bought a Mother’s Day card.  The majority of you, statistics show, bought more than 2.  According to the Greeting Card Association, about 133 Million Mother’s Day cards are sold each year.  The average per consumer, 2.8 Mother’s Day cards.  That’s a WHOLE LOTTA paper, ink, glitter, lace, and UV coating!  The greeting […]

Counterfeiters Keeping it Old School

On January 4 of this year, a Vermont State Police trooper stopped a vehicle on Interstate 89 in Royalton for a minor traffic offense. During the stop, police records indicate, the trooper discovered approximately $1,000 worth of counterfeit $20 bills in the vehicle. The driver, a 24-year-old tattoo artist from Brockton, Mass., was taken into […]

The Spread of Printing

We always talk about the current state of the industry, or the birth of it.  Never the middle.  IODP now brings you a graphic that can visually show you the “Spread of Printing”.  From birth to the 1900’s. Enjoy! The Spread of Printing

Print Dead at age 1,803

NEW YORK—Sources close to print, the method of applying ink to paper in order to convey information to a mass audience, have confirmed that the declining medium passed away early Thursday morning. The influential means of communication was 1,803. Print, which had for nearly two millennia worked tirelessly to spread knowledge around the globe in […]

Farnsworth-Munsell 100 HueColor Vision Test

The Farnsworth-Munsell 100 hue test is one of the most famous color vision tests available. It belongs to the group of hue discrimination, also called arrangement tests. Another famous test in this group is the Farnsworth D15 arrangement test. The aim of the test is to order the shown color plates in the correct order—any […]