The Dark Side of Screen Time

There’s a question that’s been asked since the early beginnings of digital communication over 30 years ago.  That question has been the focus of many debates, discussions, articles and research papers, as well as arguments between billions of parents and their children all over the world. It’s preoccupied governments, academics, companies, organisations and brands, and […]

Personalize with Digital Print

Today, many businesses are focusing tightly on online marketing and neglecting the benefits that a more diverse omnichannel marketing strategy can bring. While the value of online channels such as social media, email, organic search and pay-per-click advertising can’t be ignored, some brands have started placing big bets on digital print, and they’re paying off. […]

The Power of Print Marketing

Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people […]

Why Printing? Here's why.

So many people ask, “Why Printing?”  “Why did you choose it?”   “How in the world do you care enough to write a blog about it every week?”  Well, to me, that answer has always been simple.  Check  this out. That my friends, is the 4 color printing process and the dot pattern it uses […]

How Revolutionary Packaging Can End Food Waste

Each year, 33% of all food produced ends up wasted, equating to 1.3 billion tonnes worldwide. But did you also know that about 95% of the food we throw away ends up in landfills or combustion facilities? What does that mean for our carbon footprint? Food loss and waste around the world accounts for 4.4 gigatonnes of greenhouse gas emissions […]