inkondapaper

5 years of InkOnDaPaper

Today marks a huge milestone for the InkOnDaPaper team.  It was 5 years ago today, August 22nd, when we founded this little blog.  We were sitting in a small apartment kitchen in Chicago’s River North neighborhood when our wives told us we should “STOP TALKING ABOUT PRINTING SO MUCH!”.  It may not have been those […]

The Dark Side of Screen Time

There’s a question that’s been asked since the early beginnings of digital communication over 30 years ago.  That question has been the focus of many debates, discussions, articles and research papers, as well as arguments between billions of parents and their children all over the world. It’s preoccupied governments, academics, companies, organisations and brands, and […]

Personalize with Digital Print

Today, many businesses are focusing tightly on online marketing and neglecting the benefits that a more diverse omnichannel marketing strategy can bring. While the value of online channels such as social media, email, organic search and pay-per-click advertising can’t be ignored, some brands have started placing big bets on digital print, and they’re paying off. […]

The Power of Print Marketing

Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people […]