A Washable Print Advertisement

This creative poster does a lot more than raise brand awareness.  Full Tilt Cycle is a cycling studio located in Peterborough, Ontario and their most recent ad campaign has a unique twist.  The poster reads, Sweat. Rinse. Repeat. and the letters of the poster are removable detergent based letters.  This creates a washable print advertisement. […]

Help Save the Bees with this Paper

Charles Darwin once said, “The life of man would be made extremely difficult if the bee disappeared.”  In this day and age, Bees are in trouble.  The average bee has to fly farther and farther to find the plants they need and this creates exhaustion and loss of life.  Consider this paper a “Red Bull” […]

How this Eco-Friendly Paper is Made from Oranges

Crush is the innovative eco-friendly paper made by Favini replacing up to 15% of virgin tree pulp with 9 natural raw materials: the process residues from citrus and kiwi fruits, corn, coffee, olives, hazelnuts, almonds, lavender and cherries. The video tells the life cycle of one of these materials, the citrus fruits! Italy is one […]

A Mini Paper Mill Tour

If you are a printer, buyer or designer that has been on a paper mill tour, then you may already be familiar with the science and technology of paper making. But for those of you that haven’t walked the steamy rooms of a mill, the process and the scale of the manufacturing may be hard […]

Powercoat Alive – Adding Content to Paper

Powercoat Alive – Deliver Interactive Content in Your Paper | NewsWatch Review from NewsWatch Television on Vimeo. Everyone is talking about it in the technology world- NFC or Near Field Communication. Rooted in radio-frequency identification tech, NFC has recently gained high popularity in recent years due to its integration with mobile devices. Now here comes a solution to make it even […]

Ikea Wants You to Pee on This Ad

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, […]