Powercoat Alive – Adding Content to Paper

Powercoat Alive – Deliver Interactive Content in Your Paper | NewsWatch Review from NewsWatch Television on Vimeo. Everyone is talking about it in the technology world- NFC or Near Field Communication. Rooted in radio-frequency identification tech, NFC has recently gained high popularity in recent years due to its integration with mobile devices. Now here comes a solution to make it even […]

Ikea Wants You to Pee on This Ad

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, […]

15 Amazing Door Hanger Designs

Last week we featured how to use door hanger advertising effectively. Well here are great examples of creative door hanger designs that we feel truly showcased what we meant.  A bit more than your standard “do not disturb”, these companies put some thought into their door hangers and effectively used them in their marketing campaign. […]

Counterfeiters puzzled by Canada's plastic money

Canada’s plastic money is stumping counterfeiters. The RCMP estimate the number of fake bills passed on to retailers in 2015 dropped by 74 per cent compared with the previous year. That doesn’t mean people have given up trying to copy Canada’s banknotes — it’s just that even their best attempts to make fake cash are falling […]

A Maker’s Field Guide to Texture and Color

The competition for your audiences’ attention has risen to a fever pitch. They are overwhelmed, bombarded with more-more-more, with less and less impact. What we create needs to make a powerful impression to elevate itself from the endless churn of communication. But, how? Introducing A Maker’s Field Guide to Texture and Color, an ambitious and […]