Why direct mail might be the best marketing tactic

Source: The Business Journal Quick poll question: How many unread emails are in your inbox right now? And for all of my “inbox zero” friends out there, how many emails from businesses do you automatically delete without even reading the subject line just to keep your inbox clean? Enlarge People are forced to consider each and […]

Advancements in Digital Print and Finishing

Transactional statements provide vital data to consumers. Advancements in digital print and finishing technologies affect transactional production for both in plants and data centers. In the high and ultra-high volume space, users look for a complete, end-to-end mailing solution. Continuous feed inkjet technologies and sophisticated digital finishing systems provide core services to this segment. While […]

ROI from your Production Inkjet Press

Getting the greatest return on investment from your production inkjet press involves a number of steps. Print service providers must prepare for the addition of this sophisticated equipment, must ensure a match between the equipment and their staffs’ skills and finally, must fill that machine with volume. But often, the key to success is less […]