Why Direct Mail is More Memorable

Neuromarketing research shows physical advertisements have a pronounced effect on consumer decision-making. The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing […]

Direct mail is on the rise again

Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products. The news outlets even declared direct mail dead. Only a few short years later, direct mail is on the rise again. As a company […]

USPS 2017 Promotions

The Postal Service has filed a notice with the Postal Regulatory Commission (PRC) asking for approval on a 2017 Promotional Program as well as adjusting certain prices in the First-Class Mail Parcels product.   The 2017 program would consist of six separate promotions that would be held throughout the 2017 calendar year.   The Postal Service is […]

Direct Mail Lives

I’ve said it before: Print is not dead. In fact, as one of the tactics in your content marketing arsenal, direct mail can be more effective for certain audiences than email. Gasp! I know what you’re probably thinking, “It’s a digital-marketing world, sister. Catch up.” Well, listen, no one is suggesting that you should shift […]

USPS Rate Expired Sunday

On Sunday, the 4.3 percent exigent surcharge USPS is billing postal customers expires. That means prices will go down on Sunday, absent some governmental action to keep the emergency rate the Postal Regulatory Commission allowed because of USPS losses during the Great Recession. That has at least one marketing vendor so excited. Pitney Bowes created […]

How to Measure ROI From a Printed Marketing Campaign

The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media insights and many more online tracking tools encourage us to use digital advertising and inbound marketing strategies to attract and convert customers. However, with the growing use of digital advertising, print […]

Print Packs a ROI Punch

Everywhere you look, the data continue to tell a love story with print. Whether direct mail, signage and in-store displays, or print advertising, print continues to pack a wallop when it comes to ROI. It’s not that marketers need to focus on print to the exclusion of digital media, but print needs to remain a […]

Why Direct Mail Gets Opened More

Do friends and relatives still send your holiday card by mail? Or do they instead dash off an email, or post a message on Facebook to everyone at once? Only one of those greetings offers the more personal touch and is most likely to be opened and read. We’ve previously discussed why direct mail still […]

Direct Mail Reborn?

B2B Marketers Integrate More Physical Mail With Digital Channels Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing better response rates to mail pieces, and leveraging it with other channels and […]