How many times have you snagged the mail from the box and not even opened it? We’re print enthusiasts, and even we’ll admit to doing it from time to time. So how do you break that cycle? Here are a few direct mail tips to keep your mail from heading straight into the trash bin. […]
Category: Direct Mail
Does size matter in Direct Mail?
When you’re planning a direct mail campaign, one of your first decisions will be what size mailpiece to use. Does size matter in Direct Mail? Of course it does. That decision will affect how much space you have for your message and how much you pay in postage. Take a look at the three most […]
7 Direct Mail Marketing Stats That May Surprise You
Every year, a new set of studies will tell you that email is the most powerful marketing channel out there. We get it: there’s no better way to reach people 1:1 with timely, relevant messages than in their own inboxes. But the fact is, email is becoming a competitive battleground for your audience’s attention. Marketers still rely […]
Why direct mail might be the best marketing tactic
Source: The Business Journal Quick poll question: How many unread emails are in your inbox right now? And for all of my “inbox zero” friends out there, how many emails from businesses do you automatically delete without even reading the subject line just to keep your inbox clean? Enlarge People are forced to consider each and […]
Direct Mail Is Marketing's Workhorse
The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Target Marketing Financial Services. Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing […]
MERGING SOCIAL MEDIA AND DIRECT MAIL
Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can […]
Direct Mail vs Email – Who is King?
Email has long since been considered as a marketing medium that provides maximum reach for minimal investment and has served as an essential element of many a marketing campaign across any and all industries. However Direct mail, whilst having been subject to somewhat of a falling out of favor over the past few years is […]
Direct Mail Campaigns for the Holidays
Direct Mail Campaigns Can Drive Holiday Sales Growing businesses need solutions to gain traction amid heavy competition, and direct marketing campaigns can provide a marketing win that could help your business stand out. With today’s focus on email marketing, it can be easy to overlook the power of direct mail. But think about your own […]
3 Secrets to Adding Direct Mail to Your Online Sales Funnel
If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers, but the very first step is to get them to your website. Over the years I’ve worked with many online marketers who […]
Think Direct Mail Marketing Is Dead? Not For Millennials
The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means of marketing no longer work. In fact, the opposite is true, particularly when it comes to direct mail. Direct mail still resonates with every […]