Great stuff on direct mail as always from USPS Deliver. Check out the USPS Delivers site below for more great content. USPS Delivers: https://www.uspsdelivers.com/ Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent […]
Category: Direct Mail
Reasons Why Direct Mail is More Effective
Awesome article from our friends at Xerox or is it Fuji Xerox now? Either way it is well worth the read. Enjoy! By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can […]
4 Reasons to Use Direct Mail
When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” It’s undeniable that technology has changed the […]
12 Ways To Engage Customers With Physical Mail
Nearly every business is focusing on digital marketing these days – as they should. Email, social media, video and blog posts are all effective and viable ways to reach a consumer base that would sooner dictate notes totheir smartphone than whip out a notepad and pen. But this is not to say that traditional marketing […]
Print United
On Monday, October 9, the Specialty Graphic Imaging Association (SGIA) Board of Directors announced Print United, the results of a partnership between SGIA and NAPCO Media that offers print service providers and industry suppliers an unrivalled platform to connect and engage. Print United is a strategic response to what the market has been telling us for […]
Why Direct Mail is More Effective than Email
We could not help but share with you from our friends at Mohawk Paper. 10 Reasons Direct Mail is More Effective than Email There are certain questions that are sure to spark a lively conversation. Dogs or cats? Waffles or pancakes? Coca-Cola or Pepsi? Inside marketing circles, few questions stir as much discussion as the well-established […]
USPS Every Door Direct Mail (E.D.D.M.): A Potential Disaster for Small Businesses?
I’m sure you’ve heard about E.D.D.M. (Every Door Direct Mail) because the USPS has been spending some money promoting it on EDDM TV commercials… Since we have received a good amount of inquiries about it we decided we would do a thorough explanation of the program and let you know what businesses should use it and what businesses it could actually […]
Tips To Keep Your Direct Mail Out Of The Trash!
How many times have you snagged the mail from the box and not even opened it? We’re print enthusiasts, and even we’ll admit to doing it from time to time. So how do you break that cycle? Here are a few direct mail tips to keep your mail from heading straight into the trash bin. […]
Does size matter in Direct Mail?
When you’re planning a direct mail campaign, one of your first decisions will be what size mailpiece to use. Does size matter in Direct Mail? Of course it does. That decision will affect how much space you have for your message and how much you pay in postage. Take a look at the three most […]
7 Direct Mail Marketing Stats That May Surprise You
Every year, a new set of studies will tell you that email is the most powerful marketing channel out there. We get it: there’s no better way to reach people 1:1 with timely, relevant messages than in their own inboxes. But the fact is, email is becoming a competitive battleground for your audience’s attention. Marketers still rely […]