A letter carrier’s mail route is structured so that it routinely takes about eight hours to complete — but that was before the coronavirus pandemic began closing businesses and wreaking havoc on the already beleaguered USPS. “Some days I’ve never seen it like this,” said one Postal Service letter carrier who spoke on condition of […]
Category: Direct Mail
USPS seeks record postal increase to bolster falling revenues
The US Postal Service is asking for the largest postal increase jump on stamps in its history. Facing pressure from the Trump administration to address a revenue shortfall, the Postal Service on Wednesday proposed raising the price of 1-oz. letters from 50 cents to 55 cents, which would be a record nominal increase if approved. The price of […]
An Appreciation For An Old Friend: Direct Mail
Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more companies evaluating their ad spend and marketing budgets, many believed they should gravitate to advertising tactics like virtual […]
The Impact of Direct Mail
Today so many companies put out great content that it can be hard to wrap your arms around everything. I have always thought that USPS Delivers site has some of the best content on marketing and direct mail. Every time I look they have a new and exciting article. The latest and greatest is a […]
Harnessing The Power of Direct Mail
Great stuff on direct mail as always from USPS Deliver. Check out the USPS Delivers site below for more great content. USPS Delivers: https://www.uspsdelivers.com/ Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent […]
Reasons Why Direct Mail is More Effective
Awesome article from our friends at Xerox or is it Fuji Xerox now? Either way it is well worth the read. Enjoy! By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can […]
4 Reasons to Use Direct Mail
When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” It’s undeniable that technology has changed the […]
12 Ways To Engage Customers With Physical Mail
Nearly every business is focusing on digital marketing these days – as they should. Email, social media, video and blog posts are all effective and viable ways to reach a consumer base that would sooner dictate notes totheir smartphone than whip out a notepad and pen. But this is not to say that traditional marketing […]
Print United
On Monday, October 9, the Specialty Graphic Imaging Association (SGIA) Board of Directors announced Print United, the results of a partnership between SGIA and NAPCO Media that offers print service providers and industry suppliers an unrivalled platform to connect and engage. Print United is a strategic response to what the market has been telling us for […]
Why Direct Mail is More Effective than Email
We could not help but share with you from our friends at Mohawk Paper. 10 Reasons Direct Mail is More Effective than Email There are certain questions that are sure to spark a lively conversation. Dogs or cats? Waffles or pancakes? Coca-Cola or Pepsi? Inside marketing circles, few questions stir as much discussion as the well-established […]