Direct Mail Is Marketing's Workhorse

The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Target Marketing Financial Services. Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing […]

MERGING SOCIAL MEDIA AND DIRECT MAIL

Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can […]

Direct Mail vs Email – Who is King?

Email has long since been considered as a marketing medium that provides maximum reach for minimal investment and has served as an essential element of many a marketing campaign across any and all industries. However Direct mail, whilst having been subject to somewhat of a falling out of favor over the past few years is […]

Direct Mail Campaigns for the Holidays

Direct Mail Campaigns Can Drive Holiday Sales Growing businesses need solutions to gain traction amid heavy competition, and direct marketing campaigns can provide a marketing win that could help your business stand out. With today’s focus on email marketing, it can be easy to overlook the power of direct mail. But think about your own […]