USPS closing? Could Covid-19 bring the final blow we have heard about?

A letter carrier’s mail route is structured so that it routinely takes about eight hours to complete — but that was before the coronavirus pandemic began closing businesses and wreaking havoc on the already beleaguered USPS. “Some days I’ve never seen it like this,” said one Postal Service letter carrier who spoke on condition of […]

USPS seeks record postal increase to bolster falling revenues

The US Postal Service is asking for the largest postal increase jump on stamps in its history. Facing pressure from the Trump administration to address a revenue shortfall, the Postal Service on Wednesday proposed raising the price of 1-oz. letters from 50 cents to 55 cents, which would be a record nominal increase if approved. The price of […]

An Appreciation For An Old Friend: Direct Mail

Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more companies evaluating their ad spend and marketing budgets, many believed they should gravitate to advertising tactics like virtual […]

Harnessing The Power of Direct Mail

Great stuff on direct mail as always from USPS Deliver. Check out the USPS Delivers site below for more great content. USPS Delivers: Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent […]

4 Reasons to Use Direct Mail

When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” It’s undeniable that technology has changed the […]

12 Ways To Engage Customers With Physical Mail

Nearly every business is focusing on digital marketing these days – as they should. Email, social media, video and blog posts are all effective and viable ways to reach a consumer base that would sooner dictate notes totheir smartphone than whip out a notepad and pen. But this is not to say that traditional marketing […]

Print United

On Monday, October 9, the Specialty Graphic Imaging Association (SGIA) Board of Directors announced Print United, the results of a partnership between SGIA and NAPCO Media that offers print service providers and industry suppliers an unrivalled platform to connect and engage. Print United is a strategic response to what the market has been telling us for […]

Why Direct Mail is More Effective than Email

We could not help but share with you from our friends at Mohawk Paper. 10 Reasons Direct Mail is More Effective than Email There are certain questions that are sure to spark a lively conversation. Dogs or cats? Waffles or pancakes? Coca-Cola or Pepsi? Inside marketing circles, few questions stir as much discussion as the well-established […]