So You Need a Typeface

Choosing the best font can be hard.  100 years or so ago, there were 10 choices and they all looked vastly different.  Investing in a typeface was a process, and a heavy one at that.  100’s of small metal chunks just to make up one size of one font.  In this era, typefaces are created and […]

Neenah Packaging: Creating a System for Designers

Before Neenah Packaging could unveil its new Luxury Box Wrap papers with designers and brand managers, it first needed a way to present the immense collection, and highlight the extensive customization that is the cornerstone of this portfolio. Washington DC-based Design Army, the creators of some of Neenah Packaging’s most popular promotions including the Character […]

What you need to know about color

Color is complex. For something so instrumental to our daily lives, the world of color is a deep rabbit hole of subtle nuances and inconsistent schools of thought.  In this post, we explore color at a high level and arm you with some of the technical details you need to know about color and your […]

Pantone's Color of the Year is….Greenery

There will be a lot more green in the world in 2017. Color forecasters at the Pantone Color Institute have declared “greenery” as next year’s color of the year. Although there is green in grass, leaves and apples, Pantone is specific about what counts as “greenery.” The company describes it as “a fresh and zesty […]

The Sears Catalogs of Christmas Past

I was catching up on a few missed episodes of Jimmy Fallon and during one interview he stopped to reminisce about the Sears catalogs of his childhood.  How he would “fold over corners of the pages of things that they wanted.”  Leaving these catalogs around the house with folded pages was a subtle hint that […]

32 Creepy and Creative Halloween Ads

A powerful advertisement campaign can play a major role to pass the message to the consumers and it has a drastic effect when created for greeting the consumers at times of special occasions. Halloween is no different Guys and Ghouls. Like Frankienstien’s monster, it isn’t hard to make a seasonal ad, but it is hard […]

A Guide to Popular Printing Techniques

In college in Waterford, Ireland, one of our class projects was called “Techniques.” The brief was to become familiar with as many popular printing techniques we could and show them through physical pieces. It was a fun project. However, when you leave school, you don’t always get the chance to work with these really amazing printing […]

13 Powerful Print Ads That’ll Make You Look Twice

Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. We’ve searched the web and collected some of the most creative print ads we could find. Some of them feature clever tongue-in-cheek jokes […]

QUESTIONS TO ASK BEFORE CHOOSING A MAIL SERVICE PROVIDER

As retail businesses grow, so too must their marketing efforts. Mail service providers, or MSPs, help businesses expand operations in advertising and communications. These third-party companies provide a host of services including designing, printing, sorting, transporting mailers and more. MSP 101 There are thousands of MSPs in the Unites States. Some only provide specific services […]

COLOR ACCURACY AND CONSISTENCY: A BALANCING ACT

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the […]