Pantone's Color of the Year is….Greenery

There will be a lot more green in the world in 2017. Color forecasters at the Pantone Color Institute have declared “greenery” as next year’s color of the year. Although there is green in grass, leaves and apples, Pantone is specific about what counts as “greenery.” The company describes it as “a fresh and zesty […]

The Sears Catalogs of Christmas Past

I was catching up on a few missed episodes of Jimmy Fallon and during one interview he stopped to reminisce about the Sears catalogs of his childhood.  How he would “fold over corners of the pages of things that they wanted.”  Leaving these catalogs around the house with folded pages was a subtle hint that […]

32 Creepy and Creative Halloween Ads

A powerful advertisement campaign can play a major role to pass the message to the consumers and it has a drastic effect when created for greeting the consumers at times of special occasions. Halloween is no different Guys and Ghouls. Like Frankienstien’s monster, it isn’t hard to make a seasonal ad, but it is hard […]

A Guide to Popular Printing Techniques

In college in Waterford, Ireland, one of our class projects was called “Techniques.” The brief was to become familiar with as many popular printing techniques we could and show them through physical pieces. It was a fun project. However, when you leave school, you don’t always get the chance to work with these really amazing printing […]

13 Powerful Print Ads That’ll Make You Look Twice

Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. We’ve searched the web and collected some of the most creative print ads we could find. Some of them feature clever tongue-in-cheek jokes […]

QUESTIONS TO ASK BEFORE CHOOSING A MAIL SERVICE PROVIDER

As retail businesses grow, so too must their marketing efforts. Mail service providers, or MSPs, help businesses expand operations in advertising and communications. These third-party companies provide a host of services including designing, printing, sorting, transporting mailers and more. MSP 101 There are thousands of MSPs in the Unites States. Some only provide specific services […]

COLOR ACCURACY AND CONSISTENCY: A BALANCING ACT

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the […]

How to Use Solar-Powered Screen Printing Inks

Flip-flops and nail polish that changes color when exposed to sunlight has long been a fun fad,  but now that trend also extends to screen print ink, allowing screen printers to create garments, tote bags and other items that change color when exposed to the sun. Solar Active International has created a series of screen-print […]

Why Brand Colors Matter

How True Blue is Your Logo? When you were a kid, color was simple. Red was red, blue was blue, yellow was yellow. Then you grew up, went to work in the graphics department of a huge corporation and color has turned into a bit of a headache. Why is getting your blue logo right […]