Keeping Color Consistent

Color is a very important part of branding. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. There is a significant amount of thought and time that’s put into choosing the right brand color. Keeping that color consistent across both digital and print is […]

4 Essential Rules of Effective Logo Design

A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot or fall short. Let’s see […]

Simply Converting CMYK to Pantone

Converting across multiple formats is never easy.  CMYK, Pantone, HEX, RGB, the list goes on.   With so many tools online to use, it’s hard to weed out what is truly going to help.   Here is a quick tool I use all the time.  A very simple converter of CMYK to Pantone colors.  Just […]

Managing Barcodes in Packaging Quality Control

Every product in every store all over the world has a barcode on it. As consumers, we cannot read barcodes, and really don’t care much about  them. We identify products by their name, by their color, by the brand name and logos. However, barcodes are how brands and their entire worldwide supply chain manage the […]

The Business Cards of Famous People

In today’s climate of cell phone contacts, Facebook and LinkedIn, business cards may be becoming a thing of the past. Then again, they can still say a lot about you. This week, we discovered an utterly charming card used by Isaac Asimov (“natural resource” is right) and, inspired, began hunting for more famous peoples’ business […]

A "Barbecue Bible" that Literally Helps You Cook

The print creativity coming out of Brazil always gets me excited.  We previously posted on two Nivea ads – A Cellphone Charging Ad and a Kid tracking system – that we thought were above and beyond what you can imagine with print.  Today’s post on the Barbecue Bible may actually beat both of those combined. Found on PrintmediaCentr.com […]

Pantone – There Can Only be One

In branding – color selection may be one of the most important things a brand can do.   Some brands are so tied to certain colors that you can recognize the brand without even words.  Coca Cola, McDonald’s, Tiffany’s jewelry – these are great examples of brands that utilize the Genius behind color recognition. Pantone had […]

How to Utilize Door Hanger Advertising

When used effectively, door hangers serve as an effective and inexpensive advertising method. Businesses too often overlook door hanger advertising these days, and the fact that they are seen less often makes them stand out and become even more effective when used in the right situations. We’ve put together a list of 4 ways to effectively use […]

So You Need a Typeface

Choosing the best font can be hard.  100 years or so ago, there were 10 choices and they all looked vastly different.  Investing in a typeface was a process, and a heavy one at that.  100’s of small metal chunks just to make up one size of one font.  In this era, typefaces are created and […]

Neenah Packaging: Creating a System for Designers

Before Neenah Packaging could unveil its new Luxury Box Wrap papers with designers and brand managers, it first needed a way to present the immense collection, and highlight the extensive customization that is the cornerstone of this portfolio. Washington DC-based Design Army, the creators of some of Neenah Packaging’s most popular promotions including the Character […]