PRINT 17 Returns to Chicago

RESTON, Va. — June 28, 2017 — PRINT 17, the largest gathering of the printing, publishing, in-plant, graphic communications and mailing/fulfillment communities in the Americas, is back in Chicago with new opportunities to grow the industry. PRINT is owned and produced by NPES – The Association for Suppliers of Printing, Publishing and Converting Technologies and takes place September […]

Personalization may help win over Millennials

Personalization is the act of leveraging data and personal information to deliver individualized messages to prospects and current customers. As a marketing tool, it’s obviously not new; it’s been a driving force in promotion for years. However, millennials are changing the way we think about personalized marketing. Personalization can be an effective method for drawing […]

When Print Comes to Shove, Improve Your Marketing

Guest Post By: Jon Davis Cushing Guest Contribution Who doesn’t love print, right? The hum of a flatbed printing a foamcore sign. Or the bright colors of new brochures. No matter what: it’s much more than paper and ink. There’s always a purpose behind the print piece. Or an exhausted small business owner or marketing […]

Airbnbmag? Yep, Airbnb has a print mag.

Airbnb is the digital disruptor to the hotel industry. Its online marketplace of short-term rentals has led to millions of hosts signing on to share their own homes, a mighty legal backlash from the hotel industry and some cities, as well as plenty of happy Airbnb guests who have booked lodging around the globe at prices […]

The Harvard Library That Protects the World's Rarest Colors

BY DIANA BUDDS 03.21.16 | 7:00 AM Today, every color imaginable is at your fingertips. You can peruse paint swatches at hardware stores, flip through Pantone books, and fuss with the color finder that comes with most computer programs, until achieving the hue of your heart’s desire. But rewind to a few centuries ago and finding […]

Direct Mail Is Marketing's Workhorse

The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Target Marketing Financial Services. Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing […]

Kodak Returns to Profitability – Guess what?!?! Print helped!

How a former blue-chip marketer is finding a new kind of success playing small ball online. “How do you stay relevant in a modern, changing world?” asks graphic designer Tad Carpenter, Instagram star and host of a web series for Eastman Kodak Company featuring commercial printing businesses around the globe. It’s a challenge that Kodak […]