Making a Deep Impression by Marrying New to Old

For Erik Spiekermann, it came down to the color of black and a kiss of type. He had already finished designing a book for Louis Rossetto, one of the founders of Wired magazine and a long-time friend. During that time, he’d also been perfecting a new method of modern letterpress printing with a small team of colleagues…Continue reading Making a Deep Impression by Marrying New to Old

Hidden in Plain Sight: How to Choose Your Brand’s Colors

Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success. Take Heinz as an example. Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success.…Continue reading Hidden in Plain Sight: How to Choose Your Brand’s Colors

Harnessing The Power of Direct Mail

Great stuff on direct mail as always from USPS Deliver. Check out the USPS Delivers site below for more great content. USPS Delivers: https://www.uspsdelivers.com/ Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent…Continue reading Harnessing The Power of Direct Mail

Century-Old Printing Press Breathes Life into Graphic Arts Merit Badge

With our modern fixation on shiny new technology, it’s refreshing to see Scouts get excited about something from the predigital age. That’s exactly what’s happening in Lancaster, Pa., where one Scouter has channeled his passion for Gutenberg-style printing into a volunteer Scouting role. In 2009, Ken Kulakowsky, who has been involved with Scouting since he was a Cub Scout…Continue reading Century-Old Printing Press Breathes Life into Graphic Arts Merit Badge

What Designers can learn from Printers

This was to good not to share with our readers from Marina Poropat Joyce and Printing Impressions. Source: http://www.piworld.com/post/10-things-printers-can-teach-designers/ Designers are visual people and the best way to teach a visual person is to show them. Graphic designers are also curious people who generally like to see how things work. We all walk around with our…Continue reading What Designers can learn from Printers

PRINT 17 Returns to Chicago

RESTON, Va. — June 28, 2017 — PRINT 17, the largest gathering of the printing, publishing, in-plant, graphic communications and mailing/fulfillment communities in the Americas, is back in Chicago with new opportunities to grow the industry. PRINT is owned and produced by NPES – The Association for Suppliers of Printing, Publishing and Converting Technologies and takes place September…Continue reading PRINT 17 Returns to Chicago