Century-Old Printing Press Breathes Life into Graphic Arts Merit Badge

With our modern fixation on shiny new technology, it’s refreshing to see Scouts get excited about something from the predigital age. That’s exactly what’s happening in Lancaster, Pa., where one Scouter has channeled his passion for Gutenberg-style printing into a volunteer Scouting role. In 2009, Ken Kulakowsky, who has been involved with Scouting since he was a Cub Scout […]

All Hail Snail Mail

Direct mail gets a bad rap. As the majority of marketing and patient communication has moved online, snail mail makes even telephonic campaigns look positively revolutionary. But sometimes traditional methods still work the best. In fact, one study found that three-quarters of people opened direct mail, while 63% read it. Compared to average email open and […]

PRINT 17 Returns to Chicago

RESTON, Va. — June 28, 2017 — PRINT 17, the largest gathering of the printing, publishing, in-plant, graphic communications and mailing/fulfillment communities in the Americas, is back in Chicago with new opportunities to grow the industry. PRINT is owned and produced by NPES – The Association for Suppliers of Printing, Publishing and Converting Technologies and takes place September […]

Digital Direct Mail?

Direct marketing has a long and storied history as a powerful channel for ROI, as well as for its ability to reach audiences with minimal invasiveness. But despite its many enduring strengths, the channel hasn’t been as prevalent in modern marketing campaigns. However, the “fall” and ultimate viability of direct mail as a marketing channel […]