All Hail Snail Mail

Direct mail gets a bad rap. As the majority of marketing and patient communication has moved online, snail mail makes even telephonic campaigns look positively revolutionary. But sometimes traditional methods still work the best. In fact, one study found that three-quarters of people opened direct mail, while 63% read it. Compared to average email open and […]

PRINT 17 Returns to Chicago

RESTON, Va. — June 28, 2017 — PRINT 17, the largest gathering of the printing, publishing, in-plant, graphic communications and mailing/fulfillment communities in the Americas, is back in Chicago with new opportunities to grow the industry. PRINT is owned and produced by NPES – The Association for Suppliers of Printing, Publishing and Converting Technologies and takes place September […]

Digital Direct Mail?

Direct marketing has a long and storied history as a powerful channel for ROI, as well as for its ability to reach audiences with minimal invasiveness. But despite its many enduring strengths, the channel hasn’t been as prevalent in modern marketing campaigns. However, the “fall” and ultimate viability of direct mail as a marketing channel […]

Airbnbmag? Yep, Airbnb has a print mag.

Airbnb is the digital disruptor to the hotel industry. Its online marketplace of short-term rentals has led to millions of hosts signing on to share their own homes, a mighty legal backlash from the hotel industry and some cities, as well as plenty of happy Airbnb guests who have booked lodging around the globe at prices […]

Paper Grows Trees!

Really great article we had to share from our friends at Two Sides on how paper grow trees. Take a look and as always let us know your thoughts. Submitted by: Phil Riebel 03/10/2017 In North America, it takes less than 2 seconds to grow the fiber needed for a standard #10 envelope (on 100 acres […]

Direct Mail Is Marketing's Workhorse

The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Target Marketing Financial Services. Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing […]