Coronavirus will drive paper, pulp prices lower: Moody’s

Moody‘s outlook for the global paper and forest products industry remains negative. This reflects Moody’s expectation that the industry’s global operating income will decline five to seven per cent over the next 12-18 months. Declining demand and lower paper packaging (both corrugated and consumer packaging), commodity paper and market pulp prices will be only partially […]

How Our Printing Operations Are Dealing With the Coronavirus Pandemic

In a rapidly evolving environment such as the COVID-19 pandemic, large manufacturers like us are challenged to ensure a solid business continuity plan while protecting the health of our employees, clients, business partners, and our community. In times like these, it is critical to have a well-thought-out plan to rally around operationally, yet one that […]

Making a Deep Impression by Marrying New to Old

For Erik Spiekermann, it came down to the color of black and a kiss of type. He had already finished designing a book for Louis Rossetto, one of the founders of Wired magazine and a long-time friend. During that time, he’d also been perfecting a new method of modern letterpress printing with a small team of colleagues […]

Hidden in Plain Sight: How to Choose Your Brand’s Colors

Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success. Take Heinz as an example. Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success. […]

Harnessing The Power of Direct Mail

Great stuff on direct mail as always from USPS Deliver. Check out the USPS Delivers site below for more great content. USPS Delivers: Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent […]

Century-Old Printing Press Breathes Life into Graphic Arts Merit Badge

With our modern fixation on shiny new technology, it’s refreshing to see Scouts get excited about something from the predigital age. That’s exactly what’s happening in Lancaster, Pa., where one Scouter has channeled his passion for Gutenberg-style printing into a volunteer Scouting role. In 2009, Ken Kulakowsky, who has been involved with Scouting since he was a Cub Scout […]

What Designers can learn from Printers

This was to good not to share with our readers from Marina Poropat Joyce and Printing Impressions. Source: Designers are visual people and the best way to teach a visual person is to show them. Graphic designers are also curious people who generally like to see how things work. We all walk around with our […]

Going to Print 17? All you need to know

We are looking forward to seeing everyone in Chicago for Print 17. Honestly Graph Expo was a staple in Chicago till last year when they changed up the location. Chicago has always been the mecca for printing and honestly I haven’t seen that change much over the years. I wanted to share some of the […]

All Hail Snail Mail

Direct mail gets a bad rap. As the majority of marketing and patient communication has moved online, snail mail makes even telephonic campaigns look positively revolutionary. But sometimes traditional methods still work the best. In fact, one study found that three-quarters of people opened direct mail, while 63% read it. Compared to average email open and […]