12 Ways To Engage Customers With Physical Mail

Nearly every business is focusing on digital marketing these days – as they should. Email, social media, video and blog posts are all effective and viable ways to reach a consumer base that would sooner dictate notes totheir smartphone than whip out a notepad and pen. But this is not to say that traditional marketing […]

Print United

On Monday, October 9, the Specialty Graphic Imaging Association (SGIA) Board of Directors announced Print United, the results of a partnership between SGIA and NAPCO Media that offers print service providers and industry suppliers an unrivalled platform to connect and engage. Print United is a strategic response to what the market has been telling us for […]

Keeping Color Consistent

Color is a very important part of branding. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. There is a significant amount of thought and time that’s put into choosing the right brand color. Keeping that color consistent across both digital and print is […]

CREEL Printing acquired by LSC Communications

CREEL Printing, a family-owned Las Vegas printing company, has been acquired by one of the industry’s largest companies as demand for digital services grow. Chicago-based LSC Communications agreed on Monday to buy CREEL, the 10th largest digital printing company in the world and a major provider of data services to Las Vegas casinos, for an […]

Is Zero Waste Packaging the Future?

Packaging has a unique role in the purchasing process. On one hand, it is meant to protect the product from contamination, through transport, and during storage, but on the other, it has to convey the message of the brand.  Just the look of a good’s packaging can communicate that the company is more expensive and […]