Catalogs Shrink After USPS Hike

Well quite honestly I think we all saw this coming back in January when the USPS passed a 5.9 percent postage increase. By doing so this increase has caused many catalogs to be placed online instead of printing and mailing them. The sad thing is that mail remains the most productive of all channels for most marketers. Catalogs are critical to driving traffic to websites.

One way catalog providers can still have a presence in the mail without breaking the bank is to implement the “Mini Slim Catalog.” I outlined more on this in the March 3rd article called “A Catalog Strategy to Offset the USPS Rate Hike” click the link to learn more. Below is a picture of the “Mini Slim Catalog.”


Source: Independent Retailer

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