A Catalog Strategy to Offset the USPS Rate Hike

Many fear that with the recent 5.9 postage increase across all mailing types will likely force the majority of catalog mailers to slash circulation. The issue is many catalog mailers see the best ROI from mailed catalogs versus digital channels like email.

In the below article the writer outlines how catalog mailers can redesign their catalog to be a mini slim catalog which will help them save money, but also allow them to get a printed catalog in the mail for consumers to see.

Did you like this idea? Please share your thoughts and ideas with us below.

Alternating mini slim and full catalogs can increase response rate and lower mailing costs by a third.


Source: Target Marketing

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