It’s all about taking the business card one step further. Making the recipient do more than add yours to a pile. Instead of just a name with contact info, you can now preload any type of media onto an NFC chip embedded into your business card. This gives the recipient the ability to tap it to their smart phone and open up anything from music, video, or even your resume/portfolio. Fairly cost effective too.
Great video on the site, as well as a quick overview.