Is a box just a box?

Packaging day continues on InkOnDaPaper and we wanted to provide some more information on how packaging is being impacted by digital printing. As digital printing continues to change the print industry it has opened up new ways to help improve packaging and increase the ability to version packaging depending on the market.

No longer are brands just using the same packaging for months on end. Why? Because digital printing allows them to produce short run packaging at cost-effective prices. Consumers today react differently to personalized packaging and brands will see spikes in sales if they integrate a popular sports team or actor into the packaging.

The article below outlines how the packaging industry is changing and how traditional commercial printers are taking advantage of the digital revolution.

As always let us know your thoughts and share any experience you had in the market today.

http://whattheythink.com/articles/66646-box-just-box-how-packaging-impacted-digital-revolution/

 

Source: What They Think

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