Maintaining Brand Consistency with Promotional Products

Your brand encompasses everything that customers perceive of your company. The logo, color scheme, tone and voice, with any aspect of your branding, you want to convey a consistent message. Promotional products are an excellent and effective way to promote your business and it’s easy to maintain brand consistency through your item choices. Here are…Continue reading Maintaining Brand Consistency with Promotional Products

Industrial Screen Printing: A Bright Future Ahead

Think screen printing is only used for decorating promotional items? You might be surprised! When you hear “screen printing”, your mind probably goes to decorative applications: t-shirts, sweatshirts, hats and signs. If you’re a screen printing professional, you might be concerned about the future of your craft, as other printing methods like direct-to-garment printing have encroached on…Continue reading Industrial Screen Printing: A Bright Future Ahead

The Power of Print Marketing

Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people…Continue reading The Power of Print Marketing

Historic printing press removed, replaced with newer machine

A big change at Cal Poly – their historic printing press is out and a replacement is in! “In our industry, there’s a major shift going on,” Graphic Communication Department Chair Kenneth Macro said. “You get [the news] now on your gadgets.” The ‘major shift’ Macro is describing is the increasing number of news sources…Continue reading Historic printing press removed, replaced with newer machine

Harnessing The Power of Direct Mail

Great stuff on direct mail as always from USPS Deliver. Check out the USPS Delivers site below for more great content. USPS Delivers: https://www.uspsdelivers.com/ Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent…Continue reading Harnessing The Power of Direct Mail