Industrial Screen Printing: A Bright Future Ahead

Think screen printing is only used for decorating promotional items? You might be surprised! When you hear “screen printing”, your mind probably goes to decorative applications: t-shirts, sweatshirts, hats and signs. If you’re a screen printing professional, you might be concerned about the future of your craft, as other printing methods like direct-to-garment printing have encroached on […]

Personalize with Digital Print

Today, many businesses are focusing tightly on online marketing and neglecting the benefits that a more diverse omnichannel marketing strategy can bring. While the value of online channels such as social media, email, organic search and pay-per-click advertising can’t be ignored, some brands have started placing big bets on digital print, and they’re paying off. […]

Designing Large Format Graphics

Impressive exhibits all share one thing in common: stunning graphics that stand out on the show floor. Larger-than-life graphics are made possible thanks to large format printers that can create graphics on virtually any material. Whether you’re designing graphics for a banner stand, a fabric exhibit or a rigid hanging sign, large format trade show […]

The Power of Print Marketing

Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people […]

A Mini Paper Mill Tour

If you are a printer, buyer or designer that has been on a paper mill tour, then you may already be familiar with the science and technology of paper making. But for those of you that haven’t walked the steamy rooms of a mill, the process and the scale of the manufacturing may be hard […]

Reasons Why Direct Mail is More Effective

Awesome article from our friends at Xerox or is it Fuji Xerox now? Either way it is well worth the read. Enjoy! By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can […]

Create Color Palettes From Your Instagram Photos

Pantone has launched Pantone Studio, an addictive new iPhone app aimed at young, digital-savvy designers and Instagram-happy color-lovers who might get a kick out of creating personalized color palettes on their smartphones captured from selfies and snapshots and matched to Pantone’s color library of more than 10,000 hues. Designed by digital agency Rokkan, the new app replaces the company’s MyPantone app from […]