Sales and Fishy Marketing

By Bill Farquharson Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” So, in the middle of the day, the salesman grabbed […]

4 Essential Rules of Effective Logo Design

A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot or fall short. Let’s see […]

Programmatic Printing drives Direct Mail

Print is old fashioned. Print is expensive. Print is slow. There are many ways to articulate the decline and death of this paper-based medium, but don’t declare it down for the count just yet. The same programmatic forces that have revolutionized the digital advertising and marketing industries are making their way into a format that […]