Bridge the Gap Between Print and Digital

Which is better for a textbook? Print or digital? In most cases, schools and universities are still using print books for courses—though iPads, laptops, and digital resources have become significantly more common in the classroom in the past 10 years. Some studies have indicated that reading in print leads to better recall and superior performance […]

Maintaining Brand Consistency with Promotional Products

Your brand encompasses everything that customers perceive of your company. The logo, color scheme, tone and voice, with any aspect of your branding, you want to convey a consistent message. Promotional products are an excellent and effective way to promote your business and it’s easy to maintain brand consistency through your item choices. Here are […]

Industrial Screen Printing: A Bright Future Ahead

Think screen printing is only used for decorating promotional items? You might be surprised! When you hear “screen printing”, your mind probably goes to decorative applications: t-shirts, sweatshirts, hats and signs. If you’re a screen printing professional, you might be concerned about the future of your craft, as other printing methods like direct-to-garment printing have encroached on […]

Personalize with Digital Print

Today, many businesses are focusing tightly on online marketing and neglecting the benefits that a more diverse omnichannel marketing strategy can bring. While the value of online channels such as social media, email, organic search and pay-per-click advertising can’t be ignored, some brands have started placing big bets on digital print, and they’re paying off. […]

Designing Large Format Graphics

Impressive exhibits all share one thing in common: stunning graphics that stand out on the show floor. Larger-than-life graphics are made possible thanks to large format printers that can create graphics on virtually any material. Whether you’re designing graphics for a banner stand, a fabric exhibit or a rigid hanging sign, large format trade show […]

The Power of Print Marketing

Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people […]