We’re Only at the Beginning of the Personalization Revolution

Many consider the Coca-Cola’s ‘Share a Coke’ campaign in 2013 a watershed moment in branding, bringing the versatility of digital print into the mainstream. Since then, personalization has become increasingly widespread with more and more brands jumping on the bandwagon. But when will mass customization give way to a new era of personalization? Elisabeth Skoda […]

12 Ways To Engage Customers With Physical Mail

Nearly every business is focusing on digital marketing these days – as they should. Email, social media, video and blog posts are all effective and viable ways to reach a consumer base that would sooner dictate notes totheir smartphone than whip out a notepad and pen. But this is not to say that traditional marketing […]

Keeping Color Consistent

Color is a very important part of branding. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. There is a significant amount of thought and time that’s put into choosing the right brand color. Keeping that color consistent across both digital and print is […]

Sales and Fishy Marketing

By Bill Farquharson Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” So, in the middle of the day, the salesman grabbed […]