PAPER FOR BOOKS IS GETTING HARDER TO COME BY

With gift-giving season approaching, booksellers are gearing up for seeing more traffic through their doors and at the registers. But this year, more than any year in recent memory, booksellers are increasingly worried about whether there will be enough copies of the biggest titles. Some of the hottest picture books of the season, including We Don’t […]

Print and Digital Ads Influence

LIVONIA, Mich.–(BUSINESS WIRE)–Nov 1, 2018–Valassis, a leader in activating consumers through intelligent media delivery, today announced results of a new study, examining consumer behavior when it comes to entertainment and travel. Based on responses of over 1,700 consumers, Valassis uncovered several factors impacting consumers’ planning and purchasing decisions for various activities, including movies, concerts, sporting […]

Quad Graphics to Acquire LSC Communications in All-Stock Transaction

Business Combination Creates Highly Efficient Print Platform to Fuel Quad’s 3.0 Transformation and Strengthen the Role of Print in a Multichannel Media World Quad/Graphics, Inc. QUAD, +3.58% (“Quad/Graphics” or “Quad”), a leading marketing solutions provider, and LSC Communications, Inc. LKSD, +4.69%(“LSC Communications”), a leader in print and digital media solutions, today announced that their boards of directors have approved a […]

Joy of Work

The Joy of Work

The thinking behind a food franchise is that a meal in one location should be identical to that same chain in a different location. At Dunkin’ Donuts, then, a cup of coffee is a cup of coffee is a cup of coffee. You order. Robotic employees pour it in a cup and hand it to […]

Bridge the Gap Between Print and Digital

Which is better for a textbook? Print or digital? In most cases, schools and universities are still using print books for courses—though iPads, laptops, and digital resources have become significantly more common in the classroom in the past 10 years. Some studies have indicated that reading in print leads to better recall and superior performance […]

Maintaining Brand Consistency with Promotional Products

Your brand encompasses everything that customers perceive of your company. The logo, color scheme, tone and voice, with any aspect of your branding, you want to convey a consistent message. Promotional products are an excellent and effective way to promote your business and it’s easy to maintain brand consistency through your item choices. Here are […]