In January, the announced sale of the Palmer Printing plant at 739 S. Clark Street made official what has long felt like an inevitability: there are no more printers in Printer’s Row. Once one of the nation’s liveliest printing hubs, the Printer’s Row neighborhood hasn’t lived up to its name for decades. Following the exodus of industry giants like […]
Author: Ink On Da Paper
Print techniques that say a lot about your brand without saying anything at all
Art effects and specialty print techniques (which perform better on coated paper) are sensational avenues to reach that coveted status as an instantly recognized and exciting brand. The following are a few of our favorite finish and special effect examples. They create unique tactile experiences and can engage your audience with your brand in a […]
4 Reasons to Use Direct Mail
When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” It’s undeniable that technology has changed the […]
Ikea Wants You to Pee on This Ad
Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, […]
Print United
On Monday, October 9, the Specialty Graphic Imaging Association (SGIA) Board of Directors announced Print United, the results of a partnership between SGIA and NAPCO Media that offers print service providers and industry suppliers an unrivalled platform to connect and engage. Print United is a strategic response to what the market has been telling us for […]
International Print Day 2017 – Help Spread the Ink!
Did you know that today is a printers holiday?!?! International Print Day 2017 is today! Get out there and celebrate. Today is all about making print trend. Get it into your vocab and help spread the word. On OCTOBER 18, 2017 take to your social channels to SHARE information related to Print and Integrated Marketing and include the […]
Guinness World Record Poster Printed
Germany based Verseidag seemee, a manufacturer of printable materials for the sign, digital and screen printing industries, announces the movie poster “Boss”, printed on Verseidag seemee mesh extra material, sets a new Guinness World Record. The fan club of the Bollywood star Akshay Kumar actualized the larger-than-life poster in association with the UK-based digital printer Macro Art to attend the […]
Direct Mail Evolves
How often do you get home, open your mailbox, and find it stuffed with a barrage of useless advertisements tailored more toward your grandmother than you? How many of those direct mailings have no bearing on your interests, purchases or lifestyle? How many pieces would you say you throw out each week? I’m going to […]
Hot New Products to See at PRINT 17
Here’s a sampling of just some of the new products that will be highlighted during PRINT 17 Sept. 10-14 in Chicago. Visit www.Print2017.com for more info on the show. The Océ Colorado 1640 roll-to-roll printer from Canon USA. The Océ Colorado 1640 printer, from Canon Solutions America, Large Format Solutions – LFS, will be spotlighted. With top speeds […]
A Beginner's Guide: The Press Check
Printing is a completely different imaging process than proofing. As a result, it is not always possible for the presswork to perfectly “match” the proof. Unfortunately, there is no objective, practical, way of defining what is an acceptable variation from the proof that still constitutes an acceptable pressrun. The role of the press check is […]