What do you do if you want to really draw attention to a campaign? If you’re United Way – a Canadian network of non-profits that work locally to raise funds and improve lives in their communities – you rope in Pantone to use a bit of color theory and create a new hue that can’t be ignored. 12 colors […]
Author: Ink On Da Paper
USPS seeks record postal increase to bolster falling revenues
The US Postal Service is asking for the largest postal increase jump on stamps in its history. Facing pressure from the Trump administration to address a revenue shortfall, the Postal Service on Wednesday proposed raising the price of 1-oz. letters from 50 cents to 55 cents, which would be a record nominal increase if approved. The price of […]
Hidden in Plain Sight: How to Choose Your Brand’s Colors
Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success. Take Heinz as an example. Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success. […]
Stochastic Printing vs. Conventional Printing
FM, AM, XM, Hybrid, Staccato, Segundo, stochastic, conventional, 200 lpi, 175 lpi, 20 micron, 10 micron, first order, second order; what is the difference between stochastic printing vs. conventional printing? NOTE: Screening is the process after rasterizing PDF files in the RIP (raster image processor) during prepress. Halftone screening is done through software and creates very small dots, […]
6 Color Process Printing?
Most of us are familiar with 4 color process, the standard CMYK that drives most of the “full color” print found within our industry. You may have even heard of 8 color printing commonly used in Epson printers for proofing. This process utilizes CMYK and a Light version of CMYK to create a wider gamut. […]
An Appreciation For An Old Friend: Direct Mail
Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more companies evaluating their ad spend and marketing budgets, many believed they should gravitate to advertising tactics like virtual […]
EU GDPR: 5 Implications for the Print Industry
The EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. If your organization handles personal data of EU individuals, you must comply or face fines of up to €20m, or 4% of annual global turnover. So what does the new GDPR mean for the print industry? Here are five important starting […]
How Interactive Print Ads Boost your Bottom Line
Content is king, but data decrees: are you in or are you out? CMOs are on the line to prove decent ROI with their marketing dollars. They are sharing a place on that line with you: if you can’t prove your marketing works, if you don’t have the data to prove your marketing pays off […]
The Reason ‘Going Paperless’ May Not Be the Greenest Option
By Samantha St. Pierre When people find out that I advise companies on responsible sourcing of forest products, most immediately light up with excitement to share how their workplace is “green.” Usually without fail, what makes these workplaces “green” are initiatives to going paperless. And we’ve all received emails that include a line at the […]
With China No Longer a Recycled Paper Market, Municipalities Adjust
HAZELWOOD, Mo. — From aluminum cans to plastic and paper, mountains of material get crunched into bales after winding through a $9 million maze of sorting equipment at Republic Services’ recycling facility in Hazelwood — one of two major processing centers for the St. Louis region’s recyclables. Paper makes up around a third of the […]