Gannett merges with GateHouse Media to form massive newspaper company

New York (CNN Business)Two of American’s largest newspaper chains announced on Monday that they will merge, uniting hundreds of local newsrooms under a single company.New Media Investment Group, the parent company of GateHouse Media, said that it had arrived at an agreement to acquire Gannett (GCI) for a combination of stock and cash.Both companies have vast portfolios. Gannett publishes…Continue reading Gannett merges with GateHouse Media to form massive newspaper company

Pantone creates the world’s most unignorable color

What do you do if you want to really draw attention to a campaign? If you’re United Way – a Canadian network of non-profits that work locally to raise funds and improve lives in their communities – you rope in Pantone to use a bit of color theory and create a new hue that can’t be ignored. 12 colors…Continue reading Pantone creates the world’s most unignorable color

USPS seeks record postal increase to bolster falling revenues

The US Postal Service is asking for the largest postal increase jump on stamps in its history. Facing pressure from the Trump administration to address a revenue shortfall, the Postal Service on Wednesday proposed raising the price of 1-oz. letters from 50 cents to 55 cents, which would be a record nominal increase if approved. The price of…Continue reading USPS seeks record postal increase to bolster falling revenues

Hidden in Plain Sight: How to Choose Your Brand’s Colors

Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success. Take Heinz as an example. Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success.…Continue reading Hidden in Plain Sight: How to Choose Your Brand’s Colors

Stochastic Printing vs. Conventional Printing

FM, AM, XM, Hybrid, Staccato, Segundo, stochastic, conventional, 200 lpi, 175 lpi, 20 micron, 10 micron, first order, second order; what is the difference between stochastic printing vs. conventional printing? NOTE: Screening is the process after rasterizing PDF files in the RIP (raster image processor) during prepress. Halftone screening is done through software and creates very small dots,…Continue reading Stochastic Printing vs. Conventional Printing