How this Eco-Friendly Paper is Made from Oranges

Crush is the innovative eco-friendly paper made by Favini replacing up to 15% of virgin tree pulp with 9 natural raw materials: the process residues from citrus and kiwi fruits, corn, coffee, olives, hazelnuts, almonds, lavender and cherries. The video tells the life cycle of one of these materials, the citrus fruits! Italy is one […]

4 Reasons to Use Direct Mail

When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” It’s undeniable that technology has changed the […]

Ikea Wants You to Pee on This Ad

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, […]

Print United

On Monday, October 9, the Specialty Graphic Imaging Association (SGIA) Board of Directors announced Print United, the results of a partnership between SGIA and NAPCO Media that offers print service providers and industry suppliers an unrivalled platform to connect and engage. Print United is a strategic response to what the market has been telling us for […]

Guinness World Record Poster Printed

Germany based Verseidag seemee, a manufacturer of printable materials for the sign, digital and screen printing industries, announces the movie poster “Boss”, printed on Verseidag seemee mesh extra material, sets a new Guinness World Record. The fan club of the Bollywood star Akshay Kumar actualized the larger-than-life poster in association with the UK-based digital printer Macro Art to attend the […]

Direct Mail Evolves

How often do you get home, open your mailbox, and find it stuffed with a barrage of useless advertisements tailored more toward your grandmother than you? How many of those direct mailings have no bearing on your interests, purchases or lifestyle? How many pieces would you say you throw out each week? I’m going to […]