Coronavirus will drive paper, pulp prices lower: Moody’s

Moody‘s outlook for the global paper and forest products industry remains negative. This reflects Moody’s expectation that the industry’s global operating income will decline five to seven per cent over the next 12-18 months. Declining demand and lower paper packaging (both corrugated and consumer packaging), commodity paper and market pulp prices will be only partially […]

How Our Printing Operations Are Dealing With the Coronavirus Pandemic

In a rapidly evolving environment such as the COVID-19 pandemic, large manufacturers like us are challenged to ensure a solid business continuity plan while protecting the health of our employees, clients, business partners, and our community. In times like these, it is critical to have a well-thought-out plan to rally around operationally, yet one that […]

Gannett merges with GateHouse Media to form massive newspaper company

New York (CNN Business)Two of American’s largest newspaper chains announced on Monday that they will merge, uniting hundreds of local newsrooms under a single company.New Media Investment Group, the parent company of GateHouse Media, said that it had arrived at an agreement to acquire Gannett (GCI) for a combination of stock and cash.Both companies have vast portfolios. Gannett publishes […]

10 Things To Consider When Printing Shirts For Your Business

There’s a gazillion different t-shirts you can have printed for your business. If you are considering a custom order, think about the following 10 items to help narrow down exactly what will best meet your needs: 1. Purpose. Is this a giveaway shirt to promote your business? Will the tee be worn by employees as […]

Pantone creates the world’s most unignorable color

What do you do if you want to really draw attention to a campaign? If you’re United Way – a Canadian network of non-profits that work locally to raise funds and improve lives in their communities – you rope in Pantone to use a bit of color theory and create a new hue that can’t be ignored. 12 colors […]

USPS seeks record postal increase to bolster falling revenues

The US Postal Service is asking for the largest postal increase jump on stamps in its history. Facing pressure from the Trump administration to address a revenue shortfall, the Postal Service on Wednesday proposed raising the price of 1-oz. letters from 50 cents to 55 cents, which would be a record nominal increase if approved. The price of […]

Hidden in Plain Sight: How to Choose Your Brand’s Colors

Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success. Take Heinz as an example. Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success. […]

Stochastic Printing vs. Conventional Printing

FM, AM, XM, Hybrid, Staccato, Segundo, stochastic, conventional, 200 lpi, 175 lpi, 20 micron, 10 micron, first order, second order; what is the difference between stochastic printing vs. conventional printing? NOTE: Screening is the process after rasterizing PDF files in the RIP (raster image processor) during prepress. Halftone screening is done through software and creates very small dots, […]

An Appreciation For An Old Friend: Direct Mail

Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more companies evaluating their ad spend and marketing budgets, many believed they should gravitate to advertising tactics like virtual […]