Help Save the Bees with this Paper

Charles Darwin once said, “The life of man would be made extremely difficult if the bee disappeared.”  In this day and age, Bees are in trouble.  The average bee has to fly farther and farther to find the plants they need and this creates exhaustion and loss of life.  Consider this paper a “Red Bull” […]

L.L.Bean’s Clever New Print Ad

Marketing should embody exactly what your brand stands for.  Not just communicate your brand, but BE the brand.  L.L.Bean had a recent example that we feel hits the nail right on the head.  This clever new print ad that is barely there until activated by sunlight. Yep, that’s correct, you have to physically go outside […]

Inside the Pantone Color Factory – A Look Inside

Designers and artists all over the world use Pantone’s color factory produced guides to make sure their blue is actually blue. Like a Webster’s dictionary for color, Pantone guides are a standard against which anyone can check their own work. Just who is Pantone?  Pantone Inc. is a corporation headquartered in Carlstadt, New Jersey.[1] The company is best known […]

Simply Converting CMYK to Pantone

Converting across multiple formats is never easy.  CMYK, Pantone, HEX, RGB, the list goes on.   With so many tools online to use, it’s hard to weed out what is truly going to help.   Here is a quick tool I use all the time.  A very simple converter of CMYK to Pantone colors.  Just […]