Americans crazy about mail, but can't say why

Great article that Noah Klueppel passed along to us this morning on Twitter. I find it pretty hilarious just by reading the name of the article Americans crazy about mail, but can’t say why. Its interesting read and hear that people would miss getting their mail, but they can’t explain why.

I think I know why. It’s the fact of getting something unexpected that you can touch, feel and read. Paper and ink does something different to the brain or at least my brain than an email or electronic advertisement does.

So why do you enjoy getting your mail? Share your thoughts with us.

http://money.cnn.com/2014/02/19/news/economy/postal-service-focus-group/index.html

Source: CNN

3 thoughts on “Americans crazy about mail, but can't say why

  1. Try living in a country where the postal system is sooo unreliable that Amazon refuses to deliver. In South Africa, our postal workers go on strike at the drop of a hat, mail is opened anmd tampered with and many times you don’t even know if your mail will ever arrive at all. The knock on effect from a print point of view is that direct mail is not considered a good method of advertising and doesn’t appear very high on marketers wish lists.

    1. Wow! I thought we had problems. mmphydepark that just sound very very unreliable.

      I can understand why marketers wouldn’t want to send out direct mail if they are not even sure if the mail will be delivered. That just sounds like a complete waste of money.

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