How Our Printing Operations Are Dealing With the Coronavirus Pandemic

In a rapidly evolving environment such as the COVID-19 pandemic, large manufacturers like us are challenged to ensure a solid business continuity plan while protecting the health of our employees, clients, business partners, and our community. In times like these, it is critical to have a well-thought-out plan to rally around operationally, yet one that […]

10 Things To Consider When Printing Shirts For Your Business

There’s a gazillion different t-shirts you can have printed for your business. If you are considering a custom order, think about the following 10 items to help narrow down exactly what will best meet your needs: 1. Purpose. Is this a giveaway shirt to promote your business? Will the tee be worn by employees as […]

6 MISTAKES TO AVOID WHEN DESIGNING FOR PRINT

Designing for printed material, big and small, has requirements that don’t apply when you are designing for the web or social media. Here are some of the common mistakes printers see when files are submitted for printing: 1. COLOR MODE: RGB TO CMYK Printers produce color by using a four color process: Cyan, Magenta, Yellow […]

Print and Digital Ads Influence

LIVONIA, Mich.–(BUSINESS WIRE)–Nov 1, 2018–Valassis, a leader in activating consumers through intelligent media delivery, today announced results of a new study, examining consumer behavior when it comes to entertainment and travel. Based on responses of over 1,700 consumers, Valassis uncovered several factors impacting consumers’ planning and purchasing decisions for various activities, including movies, concerts, sporting […]

Stochastic Printing vs. Conventional Printing

FM, AM, XM, Hybrid, Staccato, Segundo, stochastic, conventional, 200 lpi, 175 lpi, 20 micron, 10 micron, first order, second order; what is the difference between stochastic printing vs. conventional printing? NOTE: Screening is the process after rasterizing PDF files in the RIP (raster image processor) during prepress. Halftone screening is done through software and creates very small dots, […]

The key to unlocking print’s future

Headlines continue to focus on the death and disruption of traditional industries. Netflix and Hulu have already disrupted the TV industry but many experts predict the future will be a blend of the old (linear) and new (addressable/OTT). Publishing is the latest industry to make headlines with the news this week that The New York Daily News, […]