Print and Digital Ads Influence

LIVONIA, Mich.–(BUSINESS WIRE)–Nov 1, 2018–Valassis, a leader in activating consumers through intelligent media delivery, today announced results of a new study, examining consumer behavior when it comes to entertainment and travel. Based on responses of over 1,700 consumers, Valassis uncovered several factors impacting consumers’ planning and purchasing decisions for various activities, including movies, concerts, sporting […]

Print 18

Brian and I had the opportunity to visit Print 18 yesterday and learn more about all the new equipment and technology.  The printing industry has made several large changes over the past 30 years.  The industry as a whole is continues to change rapidly. As we move from “Print isn’t Dead” to “The future is […]

Stochastic Printing vs. Conventional Printing

FM, AM, XM, Hybrid, Staccato, Segundo, stochastic, conventional, 200 lpi, 175 lpi, 20 micron, 10 micron, first order, second order; what is the difference between stochastic printing vs. conventional printing? NOTE: Screening is the process after rasterizing PDF files in the RIP (raster image processor) during prepress. Halftone screening is done through software and creates very small dots, […]

Are you ready for Print18?

In just a few short weeks, Print18 opens in one of our favorite locations.  If you have not yet registered, now is the time.  This yearly event is here to help GROW your knowledge and your business.  With over 75 education sessions and hundreds of exhibitors, this event continually brings the latest and greatest of […]