3 DIRECT MAIL TACTICS

Re-engaging lapsed customers can have a lasting effect on your bottom line. Direct mail has proven itself to be an effective channel in this respect. By reaching out to customers who have stopped frequenting your business, you stand to convert a segment that is already familiar with your brand—all with a simple, well-written mailpiece. Read […]

Reasons Why Direct Mail is More Effective

Awesome article from our friends at Xerox or is it Fuji Xerox now? Either way it is well worth the read. Enjoy! By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can […]

Direct Mail Evolves

How often do you get home, open your mailbox, and find it stuffed with a barrage of useless advertisements tailored more toward your grandmother than you? How many of those direct mailings have no bearing on your interests, purchases or lifestyle? How many pieces would you say you throw out each week? I’m going to […]