An Appreciation For An Old Friend: Direct Mail

Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more companies evaluating their ad spend and marketing budgets, many believed they should gravitate to advertising tactics like virtual […]

Harnessing The Power of Direct Mail

Great stuff on direct mail as always from USPS Deliver. Check out the USPS Delivers site below for more great content. USPS Delivers: Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent […]

4 Reasons to Use Direct Mail

When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” It’s undeniable that technology has changed the […]

Why Direct Mail is More Effective than Email

We could not help but share with you from our friends at Mohawk Paper. 10 Reasons Direct Mail is More Effective than Email There are certain questions that are sure to spark a lively conversation. Dogs or cats? Waffles or pancakes? Coca-Cola or Pepsi? Inside marketing circles, few questions stir as much discussion as the well-established […]

USPS Every Door Direct Mail (E.D.D.M.): A Potential Disaster for Small Businesses?

I’m sure you’ve heard about E.D.D.M. (Every Door Direct Mail) because the USPS has been spending some money promoting it on EDDM TV commercials… Since we have received a good amount of inquiries about it we decided we would do a thorough explanation of the program and let you know what businesses should use it and what businesses it could actually […]