Here are 7 print ads that should get spark some creativity on a dull morning. The interactive print ads take ink and paper to a new level.
If you’ve ever wanted to speed up the beer-cooling process, you’ll understand the allure of this print ad from Glacial. You soak the ad in water, wrap it around the bottle, and put it in the freezer. The print ad was made with salt particles, which reduce the freezing point of water.
2) Kontor Records
Kontor Records wanted to get the attention of creative advertising professionals. Instead of mailing out the latest CD, it sent a vinyl record with a paper turntable that could be played with an iPhone.
This print ad for the car brand features a one-page ad with a front view of the car that asked people to hit the ad. The spread following it included a mini air bag that inflated when hit.
4) Lladro Lighting
Why advertise lamps when you can give people an ad that transforms into a lamp? The print ads act like a pop-up book, allowing people to create their own lamp shape by mounting the paper in a corner.
Volkswagon published a three-page spread so readers could take a test drive. You could download an app and can try out different features, including the “Lane Assist” mode that would cause the phone to vibrate when it got too close to one side of the road.
The telecommunications company highlighted its 4G wireless speed with a print ad that served as the game board for an iPhone game.
Fashion retailer C&A published a print ad in customized magazine editions that were linked to a person’s Facebook account. Readers could Like their favorite looks on Facebook by pressing the button in the ad. The data was then sent to a leaderboard in the store.
7) Shikun & Binui Solaria
Israeli energy company launched this print ad to promote green energy. The print ad just seems like a simple black and white drawing. However, when you hold it up to sunlight, vibrant colors appear.