Perception of Value

Today’s post was a guest submission and although not exactly print related, there is relevance in proving the value of print. Read on to learn more about the perception of value. Value is in the eye of the beholder. But what influences the beholder in their perceptions? Customer perceived value is incredibly influential when it […]

Why we love PRINT!

By: Jason Shudy Today being Valentine’s Day and all I thought it was appropriate to outline why we love PRINT. As a blog that provides you informative articles and information on all things print all the time we needed to show print our love. Print has staying power. The printing press was invented in 1440. […]

The Science of Printing Currency

Money is nothing more than a medium of exchange. For hundreds of years the science of printing paper currency has reigned supreme – our ancestors didn’t have to lug around gold coins when they wanted to buy goods and services (more money really did mean more problems!). Paper currency began when individuals brought gold to […]

Counterfeiters puzzled by Canada's plastic money

Canada’s plastic money is stumping counterfeiters. The RCMP estimate the number of fake bills passed on to retailers in 2015 dropped by 74 per cent compared with the previous year. That doesn’t mean people have given up trying to copy Canada’s banknotes — it’s just that even their best attempts to make fake cash are falling […]

Direct Mail vs Email – Who is King?

Email has long since been considered as a marketing medium that provides maximum reach for minimal investment and has served as an essential element of many a marketing campaign across any and all industries. However Direct mail, whilst having been subject to somewhat of a falling out of favor over the past few years is […]

The New Catalog

In an age of digital distraction and ever-shorter consumer attention spans, the catalog is reemerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences […]